Today’s shoppers expect more than a one-size-fits-all experience - in fact, 71% of consumers say they expect brands to deliver personalised interactions. 

Whether it’s tailored offers, smart product suggestions, or thoughtful follow-ups, a little personalisation can be the difference between making a sale or losing a customer.

The best part? It doesn’t have to be complicated. In this quick-fire article, we’re sharing three simple but effective ways to add more personalisation to your Shopify store, including:

1 - Personalised discounts & offers

2 - Abandoned cart recovery with custom messages

3 - AI-powered personalisation

These quick wins can help you build stronger connections with your customers and see more Shopify revenue growth in the process. Let’s get into it! 

1 - Personalised discounts & offers

Personalised discounts are a simple but super effective way to boost engagement and drive more conversions on your Shopify store. Instead of sending the same promotions to everyone, try tailoring your offers based on each customer’s data and behaviour.

Since 91% of shoppers say they’re more likely to buy from brands that give them relevant, personalised offers and recommendations, it’s a no-brainer way to grow your Shopify sales with personalisation.

Think things like birthday rewards (like Orelia Jewellery’s email campaign example above), sign-up anniversary gifts, exclusive discounts for loyal customers, or even targeted promos like 20% off or free shipping on items they’ve recently checked out. These little touches make customers feel appreciated, which definitely ups the chances they’ll take action.

By delivering offers that are timely and relevant, you can turn casual browsers into loyal shoppers. It’s all about showing customers you’re paying attention - without being too pushy. A small, personalised incentive can go a long way in building trust, encouraging repeat purchases, and helping your Shopify store stand out.

2 - Abandoned cart recovery with custom messages 

Nearly 70% of online shopping carts get abandoned, costing ecommerce businesses a staggering $18 billion in lost sales every year. But here’s the good news: personalised abandoned cart recovery can help you win those customers back.

Instead of just sending a generic reminder, customise your cart abandonment emails with the customer’s name, product images, and a little extra incentive - like a small discount or free shipping on what they left behind. This personal touch shows customers you understand what they’re interested in and gives them a reason to come back.

Push notifications from your Shopify mobile app are another powerful tool. A quick, personalised nudge like, “Still thinking about those trainers, Sarah?”, can be all it takes to get someone back and finish their purchase.

Take inspiration from the RockThoseCurves Shopify mobile app push notifications (shown above). They show how easy it is to retarget customers by sending a quick, friendly reminder about the exact item they left behind - right to their phone, just like a text message.

Of course, retargeting is important, but it’s also about making your follow-up feel relevant and human. Adding even a small layer of personalisation can go a long way in turning abandoned carts into recovered revenue.

3 - AI-powered personalisation

AI-powered personalisation helps Shopify stores deliver quicker, more tailored shopping experiences by analysing things like browsing habits, past purchases, and customer preferences. 

The result? Smarter product suggestions, marketing that actually works, and better support - all meeting the expectations of the 81% of customers who want faster service due to innovations like AI, and 73% who want deeper personalisation.

One of the most impactful uses of AI in ecommerce is personalised product suggestions. Unlike generic product carousels, AI adapts & responds in real-time, presenting items that actually feel relevant - creating a sense of discovery and making shoppers feel truly understood.

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Features like “You might also like” or “Recently viewed” (like in the New Look example above) make the most of this on your website design or Shopify mobile app, giving shoppers super relevant suggestions right when they need them.

AI is also shaking up marketing in a big way. Whether it’s a discount on something someone’s been eyeing or a friendly reminder about an abandoned cart, AI helps you send the right message to the right people -  and actually make it count.

For example, fashion brands can send out “Your personalised edit” emails, tailored to each shopper’s style with a little help from AI.

Customer support is getting smarter too. AI chatbots can handle questions, recommend products, and even process orders - 24/7. And believe it or not, 74% of consumers actually prefer chatting with a bot over a human when they just need a quick answer.

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Gymshark’s AI chatbot is a great example of this in action. It uses natural language processing and personalised replies to give customers support that feels human, quick, helpful, and totally tailored to what they need.

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Final thoughts 

Adding personalisation to your Shopify store doesn’t have to be complicated; but it can make a real difference. These three strategies - tailored discounts, personalised cart recovery, and AI-powered experiences - are easy to implement and super effective when it comes to increasing customer engagement and sales.

If you're looking for more ways to enhance your brand and build a successful Shopify store, get in touch with a member of our team.

Our Shopify growth service is designed specifically to help SMEs in jewellery, fashion, and health & beauty scale with confidence and clarity. Let us help you to see more sustainable Shopify revenue growth!