We exist to create effective, sustainable growth for Shopify SMEs

Growth isn’t easy, but it can be simple. You don’t need a million different strategies, you just need experienced, passionate guidance.

Read our story
The best tools shouldn’t be kept for the biggest businesses.

We’re a Shopify growth service built specifically for SMEs in clothing, jewellery, health and beauty. Driving growth, increasing revenue, and building brand awareness through two effective tools: Mobile Apps & Meta Ads.

It all started in  2020

Our founders, Campbell and Sam, set-up StoreLab to give SMEs the same power as the biggest brands.

Mobile apps convert 3x better than mobile websites, but expensive developer costs, confusing coding, and high maintenance fees made them inaccessible. That’s no longer the case.

It all started in  2020
We’re on a mission

Our mission is to make mobile apps as simple, accessible, and effective as possible.

We think every store that can benefit from an app should be able to get one, and we won’t stop until that happens.

We’re on a mission
Our team

We’re proud to say we’ve recruited some of the best (and friendliest) in the business. From our expert account managers to our dedicated developers, our team are passionate about helping your business succeed.

Our team
It all started in  2020
It all started in  2020...

Our founders, Campbell and Sam, set-up StoreLab to give SMEs the same power as the biggest brands. The core focus was making mobile apps accessible to start-ups, which were previously restricted to already-established, highly profitable businesses.

We’re on a mission
And in 2024, we evolved…

Whilst helping hundreds of Shopify SMEs drive more revenue, retention, and sales than ever before, our services expanded. We’d started business coaching, so the dreams entrepreneurs had for their brand could become a reality, and we’ve added on Meta-Ads to build traffic and brand awareness.

We’re on a mission…

Almost every SME we’ve worked with has been burned by an agency or self-acclaimed guru. They’d been recommended a thousand different strategies, all requiring budget they didn’t have, only to see 0 return on investment. We’re on a mission to simplify start-up growth through experienced guidance, complete transparency, and passionate expertise.

Our core values

01
SME Growth shouldn’t be complicated

Passionate entrepreneurs just need equally passionate, expert guidance to build their business.

02
Mobile apps are essential for sustainable growth

Mobile push notifications convert 15x better than email and 9x better than SMS. And they’re completely free to send, so the ROI is endless.

03
Meta ads are the most effective way to get new customers

Build brand awareness, drive traffic, and reach new customers with the most intelligent advertising platform in the world.

Our achievements

Growing Business Awards
Growing Business Awards

Customer Experience and Loyalty Award - Finalist 2023

Award-british-business-excellence
British Business Excellence Awards

The JetBlue Business Enabler of the Year - Finalist 2023

Growing Business Awards
Growing Business Awards

Santander Technology Business of the Year - Finalist 2023

Want to join the team?

We're always looking for innovative, passionate, and collaborative talent to help us make mobile commerce more accessible.

See open roles

Our masters of mobile

Founders
Sam Beedell
CTO / Co-Founder
Campbell Paton
CEO / Co-Founder
Account Management
Jeanne Vos
Head of Account Management
Anita Byekwaso
Account Manager
Andrew Ryan
Account Manager
Lea Druzeic
Account Manager
Harrison Acha
Performance Marketing Specialist
Product
Stephen Sweetland
Web Development Director
Joseph Cole-Showers
Junior Web Developer
Malik Gohar
Senior Android Developer
Akram Mohammed
Senior Android Developer
Kamyar Sehati
Senior iOS Developer
Raj Rathod
Web Developer
Anie Parameswaran
iOS Developer
Kavis Yiu
Senior Backend Developer
Sadegh Meratnia
Senior iOS Developer
Sales
Ezra Sutherland
Sales team Lead
Rashida
Business Development Representative
Marketing
Charlie Bertram
Head of Marketing
Alex Pollard
Senior Brand Designer
Anthony Brown
Videographer
Ellia Ortone
Marketing & Executive Assistant
Operations
Jess Berrisford
Chief Operations Officer
Jayshree Malde
Finance Director
Implementation
Hamza Sattar
Implementation & Support Lead