If you don’t know what TED Talks are, then you’ve clearly never found yourself in a YouTube wormhole at 3am watching videos with titles like ‘What Camels Can Teach You About Fashion Design’ or ‘How 100 KitKats Saved My Life’.

TED conduct Talks on everything and anything to do with, well, everything and anything.

Want to learn more about procrastination? Hear how gut health is the key to life? Or delve into the creative formula behind New Yorker cartoons? They’ve got videos for that.

But most importantly to you, TED have a vast and varied library of business talks perfect for Shopify entrepreneurs to help improve your grow your business.

Learn how to build your brand, drive more sales, and operate more efficiently from experts who have been there, done it, and sold the t-shirts.

‍

5 TED Talks to Grow Your Shopify Sales

1. Success, Failure and the Drive to Keep Creating by Elizabeth Gilbert

The world-renowned author of Eat, Pray, Love, Elizabeth Gilbert had a hard time establishing herself as an author.

In her TED Talk, Elizabeth expands on her successes and failures whilst trying to achieve her dream, and why success is often more confusing than anything else. The key, she says, is to focus on your passion and not your goal, and the route forward will become clear.

‍

‍

2. The Single Biggest Reason Why Start-Ups Succeed by Bill Gross

Bill Gross has vast experience with founding, managing, and advising start-ups- and not all succeed.

So, Bill became engrossed (get it?) in determining what separated a successful start-up from a failure. What steps were different? What personnel were involved? What drive differed between them?

He ranked each of the start-ups he worked with on 5 factors, but one stood out more than the rest.

But you’ll have to watch and see what that is.

‍

3. 5 Ways to Kill Your Dreams by Bel Pesce

Brazilian entrepreneur Bel Pesce breaks down five ways to completely stop your business plans from coming true - a lot of which are well-held beliefs for many business owners.

The key to success often isn’t in the things we do, it’s the things we think, and the more we can bust through any mental blockers, the more likely we are to achieve our goals.

Packed full of knowledge-nuggets and mind-boosters, Bel Pesce’s TED Talk is a must for any Shopify entrepreneur looking to succeed.

‍

4. The Happy Secret to Better Work by Shawn Achor

Something we’re all guilty of is forgetting why we started our passion in the first place. Running a Shopify store can be stressful, draining, and mentally consuming, but it doesn’t have to be that way.

In his TED Talk, Shawn Achor shows how increased positivity causes increased productivity, and that the secret to a successful business is a happy entrepreneur.

‍

5. 3 Rules to Help You Build a Successful Business by Julissa Prado

Julisa Prado founded ‘Rizos Curls’ - one of the first Latina-owned hair care brands designed to aid and celebrate natural hair.

Inspired by the Latino and immigrant communities that fulfilled her youth, she shares 3 guiding principles that helped her break the norm and succeed with her passion (as well as some very interesting marketing ideas).

‍

P.S. Taking your Shopify store to the next level probably isn't as complicated as you think it is. We know growth is difficult, but it doesn't have to be complicated. With years of experience, we've distilled business growth into 3 key services: new conversions, increased retention, and expert education.

We get that you might have been burned by other agencies promising you the world and not delivering, but that's exactly why we're built the way we are. 3 friendly, impactful, and expertly managed services in one simple and straightforward approach to growth.

If you're interested to learn more, you can book a time to chat to one of our Shopify growth experts here.

‍

FAQ

How do I increase sales on my Shopify store?

Increasing your Shopify sales depends on what stage of growth you're at.

For companies below £/$200k in annual revenue, your best bet is to evolve your ads process, continually testing and iterating to build an effective, robust ad strategy that brings interested and engaged audiences to your Shopify store whilst building brand awareness. In our experience, Meta is the best channel for that due to its incredibly intelligent algorithm.

For companies above £/$200k in annual revenue, it's about expanding that ads strategy whilst getting more from your existing customers. Upsells, cross-sells, and repeat purchases. Getting a Shopify mobile app for your brand will make a massive difference. We frequently see companies above that £/$200k threshold making 3-6x their ROI with a mobile app, increasing the more they grow. In fact, above $/£500k in ARR, our customers have been seeing a 7-12x ROI on average.

After creating a mobile app for her Shopify store, Carol, owner of RockThoseCurves, saw a 126% year on year increase in conversion rate, 48% year on year increase in order value, and 1307% year on year increase in online store sales.

Want to learn more? Book a discovery call with one of our Shopify growth experts.

‍

Why is my Shopify store getting no sales?

The first area to think about is your product range.

Do you offer one type of product? Are your prices competitive? Do you have high-quality product photos?

The second area to look at is your design.

Is it user-friendly? Does it follow a similar pattern to successful stores in your industry? Is it well-branded?

Lastly, look at your marketing efforts.

Are you effectively using organic social? Are you running performance ads? Can you utilise social proof and reviews?

If you want to learn more about how to drive more Shopify sales, click here.

‍

Why do so many Shopify stores fail?

The most obvious reason why Shopify stores fail is due to a lack of customers - but what causes the lack of customers?

One of the most common reasons for a lack of Shopify customers is too much product diversification.

We frequently see stores selling all manors of products from t-shirts to electronics to candles and everything in between. In fact, what you should be doing is picking a niche, finding a way to stand out, and then dedicating yourself to building a loyal, engaged customer base.

We built our Accelerator Program to help entrepreneurs build a robust, effective business strategy for their brand, ensuring they have the foundations in place before investing thousands into wasted ads.

Want to learn more? Book a discovery call with one of our Shopify growth experts.