Like you, many Shopify store owners share one primary goal - to boost sales. 

But when sales are lower than expected, it can leave you feeling like your store isn't reaching its full potential, which can get super frustrating. 

According to our recent study, 34% of Shopify SMEs say that total sales is one of their biggest business struggles. 

However, there’s one incredibly simple solution to elevate the shopping experience and drive more sales - getting a mobile app.

In this article, we’ll cover:

• The top 7 reasons why getting a Shopify mobile app can increase your sales
• Other benefits of getting a mobile app for your Shopify store 
• How to get a Shopify mobile app for your store

Let’s dive in…

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The top 7 reasons why Shopify mobile apps increase sales

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1 - Enhanced customer experience

There are many benefits of Shopify mobile apps that contribute to higher sales - and they all come down to providing the best customer experience possible. 

You can't fully capture these benefits on a website or even a mobile site - a mobile app will always be able to deliver a better user experience. 

They’re built with a clean, intuitive interface, fast loading times, easy navigation, and personalised recommendations. And all of these features work together to create a smooth, enjoyable shopping experience that keeps customers engaged and happy.

Happy customers tend to shop more frequently, and 86% of buyers are willing to spend more for a great customer experience. 

So having a well-designed mobile app for your Shopify store can really enhance the shopping experience, leading to more sales and loyal customers.  

2 - Push notifications

Connecting with customers through your website can be tricky due to the lack of ways to instantly engage with them. You likely have to rely heavily on email marketing campaigns, which can be time-consuming and take a lot of effort to get right. This makes it tough to keep customers engaged and coming back to your store. 

Push notifications solve this problem by providing a direct and immediate way to grab your customers’ attention. And to communicate with customers via push notifications, all they need to do is download your Shopify mobile app. 

Unlike emails that can get ignored or lost in an inbox, push notifications pop up right on your customer’s phone screen, just like a text message, making them hard to miss. 

When timed correctly, push notifications can boost app engagement by up to 88% and increase retention rates by 3 to 10 times.

For example, when sending out a push notification about a flash sale, special promotion, or new arrival - it can very quickly create a spike in app traffic and sales. 

Mobile push notifications are one of the most powerful Shopify marketing tools no matter the time of year, but they’re also particularly effective in boosting sales across key shopping events such as Shopify Black Friday Cyber Monday. They grab attention fast, urging customers to jump on those limited-time deals. 

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3 - Faster loading times

Akamai research shows that even a one-second delay in page load time can result in a 7% reduction in conversions. That means if you sold £500 worth of products a day, you’d be losing over £13k a year from just slow loading times. 

Mobile apps are simple, and designed to be both fast and responsive, meaning they load far quicker than websites do. 

They provide a seamless user experience, smoother transitions between screens, and instant response to user actions, which is particularly important for mobile users who may have slower internet connections. 

Having a quick and responsive mobile app for your Shopify store encourages customers to spend more time browsing and purchasing products, resulting in increased sales and lower bounce rates. 

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4 - One-click purchase functionality

Shopify mobile apps offer one-click purchase functionalities that streamline the buying process by allowing customers to complete their purchases quickly and effortlessly.

By cutting out unnecessary steps and friction points that often deter shoppers from completing their purchase, such as endless form fields, you’re removing the impatience and frustration that often leads to cart abandonment and lost sales. 

When it’s time to check out, customers will already have their name, contact info, shipping details, and preferred payment method saved in the app, so that they can complete their purchases in a matter of seconds. 

This streamlined process both saves time and increases sales, as it’s more convenient for customers to complete their purchases quickly. Additionally, the ease of use can encourage them to come back for more, as shoppers will appreciate the simplicity and efficiency of the checkout process. 

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5 - Personalisation

In such a busy online marketplace, shoppers often feel overwhelmed by the sheer volume of available products, making it difficult for them to find items that match their specific tastes and needs. 

This is where a Shopify mobile app comes to the rescue. 

Mobile apps can analyse data based on each individual customer’s behaviour, preferences, and past purchases to offer tailored product recommendations.

This way, customers can easily discover products that match their interests and that they are more likely to purchase.

Plus, 63% of customers want personalised recommendations and offers from retailers. It makes them feel valued and understood, leading to higher engagement, more frequent visits, and increased sales. 

And when personalised recommendations are presented in a timely manner, such as a “you might also like these” section at checkout, it will also help to boost average order value (AOV).

6 - Flexible, in-app payment options

Research by PayPal found that 59% of shoppers have abandoned their cart when their preferred payment method was unavailable. 

So you need to offer and display as many different payment options as possible, as this will help improve conversion rates at checkout. 

Shopify mobile apps are designed to integrate effortlessly with various digital wallets and payment methods, providing quick, secure, and user-friendly options. 

These can include traditional payment methods like debit or credit cards, PayPal, Apple Pay, Google Wallet, and even buy-now-pay-later services like AfterPay or Klarna. This way, your customers can complete their transactions using methods they commonly use and trust.

And although this isn’t app exclusive, paying via mobile apps is still faster, and does offer more convenience.

Shoppers are far more likely to complete their purchases when they can pay quickly and securely using their preferred payment method. The ease and convenience of these payment methods can also encourage repeat purchases. 

Many businesses that have adopted mobile wallet options reported faster checkout times, higher sales volumes, and a 30% increase in conversion rates. This proves how effective flexible in-app payments are in enhancing the shopping experience and boosting sales. 

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7 - Exclusive mobile-only offers

It’s no secret - we all love an incentive. The allure of a little extra perk is irresistible and keeps us coming back for more.

Using your Shopify mobile app, you can introduce exclusive, mobile-only offers to create a unique value proposition for customers, giving them a strong reason to shop. 

These offers can include…

• Limited-time discounts
• Special promotions
• Early access to sales or new product launches
• App-specific loyalty rewards

Knowing that certain discounts and promotions are only available through your mobile app can motivate customers to engage more frequently with the app, increasing the likelihood of impulse buys and boosting overall sales volume. 

The exclusivity of these offers makes shoppers feel valued and appreciated, creating a sense of loyalty and connection to the brand. In fact, 79% of customers said being able to unlock exclusive benefits made them loyal.

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How to get a mobile app for your Shopify store 

If you’re looking to grow your Shopify store to new heights, then StoreLab can help. 

Both of our plans include using our Shopify mobile app builder to create a fully designed, personalised, and customisable iOS & Android mobile app for your Shopify store, helping you to boost sales, increase AOV, and drive customer loyalty. 

After working with StoreLab to create a mobile app for her Shopify store and run targeted social ads, Myfanwy Holiday, Operations Director at Dominie Luxury, saw these results…

• 174% Increase in Sales
• 417% Increase in Add to Cart Rate 
• 145% Increase in Sessions

If you’d like to see this same success for your Shopify store, you can talk to one of our Shopify growth experts.