We’ve seen the power that Shopify mobile apps can have firsthand :
- 9x more purchases via the app vs. desktop
- 2x average order value in app vs desktop
- 111x return on investment
- $15,000 of in-app sales made in the first week of the app being launched
- $200,000 made in app-sales alone after 6 months
All of those results have been achieved by our clients simply by adding a Shopify mobile app to their store.
Using our results alongside industry statistics, we've calculated what a typical Shopify store could achieve by using a Shopify mobile app builder.
How much money could you make with a Shopify mobile app?
Now, we don’t know exactly how much your store is making each month, so let’s set some baseline metrics.
- $50 AOV (Average Order Value)
- 50 orders a month
- Giving you a total of $2,500 MRR (Monthly Recurring Revenue)
On average, 56% of all e-commerce sales come from a mobile device.
So, using our example store:
- $1,400 of your monthly revenue is coming from mobile (28 orders)
- $1,100 is coming from desktop (22 orders)
The average mobile conversion rate on Shopify is 1.2%, meaning $1,400 is just 1.2% of what you could be making if all of your mobile traffic turned into a sale (which, sadly, will never happen).
However, mobile apps convert 3x better than mobile websites for a conversion rate of 3.6%. That increases your monthly mobile earnings up by $2,800 for a total of $4,200.
That already sounds pretty good, right?
Well, it gets even better.
We also know that mobile apps drive a 10% higher average order value than mobile websites, so instead of making $50 an order, you’re now making $55 an order.
And with mobile apps converting 3x better than mobile websites, you’re now getting 84 orders a month through mobile - all at a 10% higher average order value.
So, at the start, you had an average order value of $50 and were making 50 orders a month for a total of $2,500 MRR.
Now, you have an average order value of $55 on 84 of your orders (from your Shopify mobile app), and you're generating 106 orders a month across all channels.
In total, you’ve gone from $30,000 a year to $68,640 - $55,440 from your Shopify mobile app and $13,200 from desktop - all because your customers were getting a better experience on mobile.
That’s a 229% increase.
Let’s look at it from a purely mobile experience.
Mobile website vs. Shopify mobile app sales
Per month, you’re now making $4,620 through your Shopify mobile app where your mobile website was making just $1,400. That’s an extra $3,220 a month.
Per year, you’re driving $55,440 a year through your Shopify mobile app vs. $16,800 through your mobile website for an extra $36,800.
If you’d have got a Shopify mobile app at the start of 2023, you would have already generated an extra $20,000 through mobile app sales alone.
And we know that’s achievable, as one of our customers made more money in the first 5 months of 2023 than they did in the entirety of 2022.
Game-changing.
Example results from getting a Shopify mobile app
If you want to see exactly how impactful a Shopify mobile app can be, check out two of our customer experiences below.
Disclaimer
It’s important to note that these calculations are based on averaged data and don’t take into account many external factors that could impact results.
For example, Meta have recently made their ads more expensive to run, and therefore, harder to acquire customers. Running ads alongside your app isn’t a necessity, but if your business relies on Meta to interest and acquire new customers, the added expense will mean less customers are coming through, and therefore, lower results.
Equally, every customer's app is different and each business has access to different resources. Those who have a graphic designer, expert copywriter, or choose an app plan with an expert account manager tend to see better results than those who don’t.
You can still get incredible results without those things, this is just to show there are different factors at play, which is why we can’t give definitive results.
Instead of taking this article as gospel, look at it as a guideline for the potential of Shopify mobile apps. We’re not saying these results aren’t achievable - they may even be under what’s possible - we’re saying they’re not definitive.
FAQs about Shopify mobile apps
Can I build a mobile app with Shopify?
Yes, you can use a Shopify mobile app builder from the Shopify app store to easily build a mobile app for your store.
No-code Shopify mobile app builders allow you to build a mobile app by yourself without any expensive development costs.
How do I convert my Shopify store to a mobile app for free?
Getting a Shopify mobile app is easy.
All you need to do is:
- Install the StoreLab Shopify mobile app builder from the Shopify app store
- Design your Shopify mobile app in minutes using the intuitive app builder
- Launch your Shopify mobile app on the Apple App Store and Google Play Store with help from our expert customer service team
- And if you get stuck at any point, our friendly support team are always on hand to help.
How do I make my Shopify store look better on my phone?
The first step is to use a Shopify mobile app builder to create a mobile app specifically bult for mobile.
Mobile websites are adaptations of your desktop site, so there are limitations with how good you can make the customer experience.
Other ways to improve your Shopify store on mobile include:
- Making CTAs obvious and easy to click
- Use adaptable image sizes to fit well on
- Reduce the amount of text and utilise more images
Skyrocket your Shopify sales with a no-code Apple & Android mobile app. Available now on the Shopify app store.