With Valentine’s Day just around the corner, shoppers are on the search for the perfect gifts - and your Shopify store could be exactly what they’re looking for.

By leaning into the season of love, friendship, and self-care, you can boost sales and create a memorable shopping experience that sticks with customers. With the right strategies, you’ll not only see a Valentine’s Day spike, but keep these shoppers coming back, helping to grow your Shopify sales all year long.

From limited-edition bundles and clever upsells & cross-sells, to useful Shopify tools and personalised touches, a few small tweaks can make all the difference. 

Ready to drive those Valentine’s Day sales? 

Here are 6 simple (but super effective) ways to make it happen!

1. Create limited-time valentines day collections and bundles 

Valentine’s Day is the perfect opportunity to add some excitement with limited-time collections and curated gift bundles. 

By combining complementary products into themed sets, you not only make gift-buying easier for your customers, but also give your average order value (AOV) a nice little boost. 

Think of pairing bath essentials with candles, flowers with chocolate, skincare sets with cozy robes, or jewellery with a dreamy fragrance. These carefully assembled bundles add that extra touch of thoughtfulness, making them the perfect choice for shoppers during Valentine’s Day. 

On top of bundling, why not get creative with some limited-edition products or adding Valentine’s Day designs to your bestsellers? A pop of pink or red, heart-shaped packaging, or romantic motifs can turn your everyday products into seasonal favourites.

After all, 45% of shoppers say limited-time offers make them more likely to take a closer look into what a brand is offering.

Even little touches, like custom wrapping or special gift boxes, can really make the unboxing experience feel extra special.

Also don’t forget to highlight products that match popular Valentine’s themes - romantic gifts for couples, friendship presents for Galentine’s Day, and self-care for those treating themselves. 

2. Offer gift ideas and make the most of personalisation 

Valentine’s Day shopping can feel overwhelming at times, which is why offering personalised gift ideas can be a real help for your customers. 

For example, you could create collections like “Gifts for Her”, “Gifts for Him”, “Galentine’s Gifts”, or “Self-Love Gifts”, on your Sopify store to cater to the different needs of shoppers. 

You can also add interactive quizzes or pop-ups that recommend products based on who your customers are shopping for, guiding them towards the perfect item. 76% of consumers even say they’re more likely to purchase from brands that personalise the shopping experience, like with product recommendations!

Letting customers personalise products is another powerful way to make Valentine’s gifts even more appealing. You can promote customisable items like engraved jewellery, monogrammed pieces, or custom prints, allowing customers to add a personal touch or message. 

By embracing personalisation and curated suggestions, you make your store stand out, helping customers find those one-of-a-kind, heartfelt gifts that really resonate with their loved ones. 

3. Upsell and cross-sell with ‘perfect pairings’

Upselling and cross-selling are simple yet effective ways to bring about more Shopify revenue growth this Valentine’s Day.

By suggesting complementary products, you can inspire shoppers to complete a set or enhance their gift.

For example, if a customer’s buying a necklace, recommend matching earrings or a bracelet that pairs perfectly with it. These small nudges not only increase your average order value (AOV) but also give customers helpful suggestions they might not have thought of. 

Take this strategy a step further by bundling items into gift sets or “His and Hers” packages. A bracelet and watch combo or a matching pajama set makes for a thoughtful, yet super convenient gift. 

Then, make sure to highlight these upsell and cross-sell opportunities on your homepage, product pages, and checkout with eye-catching visuals. McKinsey even reports that these strategies can improve sales and profits by 20-30%.

4. Create exclusive Valentine’s Day branding 

Be sure to update your website with Valentine’s Day-themes elements, such as red & pink colour palettes, along with banners, heart-shaped icons, and festive typography. This seasonal touch sets the mood and makes it clear that your store is the go-to destination for Valentine’s gifts. 

And don’t forget to carry that exclusive branding over to your email campaigns, social media, and paid ads. Add some Valentine’s Day visuals to your newsletters and promo emails, and segment your audience so you can send personalised messages - whether that’s offering last minute gifts or showcasing your best-sellers. 

On organic social, post content that captures the romance and excitement of the holiday, and don’t forget to use holiday-specific hashtags to boost your reach. For paid ads, go all out with themed creatives to make sure your store stands out during the busy shopping season. 

Along with digital branding, don’t forget about physical branding - it’s the trick to making the unboxing feel extra special. So also consider updating your packaging with Valentine’s Day designs.

Orelia Jewellery (pictured above) is a great example of this! Their jewellery boxes and gift bundles, topped with a red bow, give a subtle, but stylish, nod to Valentine’s Day.

The key is in creating that seamless omnichannel experience, where your branding flows across all platforms and touchpoints. When everything clicks, you’ll give customers such a great shopping experience, they’ll keep coming back for more. 

5. Get a mobile app for your Shopify store 

Getting a mobile app for your Shopify store can seriously level up the shopping experience for your customers. 

With 79% of Shopify sales happening on mobile, having a dedicated app makes it easier for customers to browse your products, make purchases, and track their orders - right from their phone. 

Shopify mobile apps can really improve customer loyalty by providing a personalised experience, quicker checkout, and access to exclusive deals. This is especially important in a shopping environment where shoppers might be feeling stressed or unsure about what to buy, or just browsing through lots of options.

You’ll also be able to take full advantage of push notifications this Valentine’s Day, which are a powerful tool to drive Shopify revenue growth. Use these to send customers timely updates and messages about Valentine’s deals, special promotions, or shipping deadlines straight to customers’ phones.

For example, your push notification content be something like…

"💌 Valentine’s special: 20% off custom gifts! "Hurry, offer ends today! 🎁"

To learn more about the benefits of sending push notifications from your very own Shopify mobile app, read our article. 

6. Add countdown timers for urgency

Creating a sense of urgency is one of the best ways to drive conversions during the Valentine’s Day shopping period. By adding countdown timers to your product pages and email campaigns, you can let customers know exactly when deals or shipping deadlines will expire. 

This simple, visual tool prompts customers to act fast, encouraging them to complete their purchase before it's too late. Whether it's a special discount, a limited-edition product, or a last-minute shipping offer, countdown timers add a sense of urgency that can nudge hesitant customers to finalise their orders.

And it’s proven that consumers react well to countdown timers, with 42% of shoppers feeling excited when they see banner ads with a countdown to a date. 

There’s many tools on the Shopify App Store that allow you to easily integrate a countdown timer into your store, such as Hextom and Essential Countdown Timer Bar. You can embed these timers directly into your product pages, shopping cart, and even promotional emails, so customers feel that urgency no matter where they are in the shopping process. 

‍

Are you looking for more ways to grow your Shopify sales throughout 2025? Discover our recent guide, From Seed to Success: The 5 Stages of Shopify Store Growth. 

Alternatively, feel free to get in touch with one of our friendly experts at StoreLab and see how we can help!