Mother’s Day is all about celebrating the incredible women in our lives - and as a Shopify store owner, it’s also the perfect chance to grow sales and connect your customers in a meaningful way!

Whether shoppers are looking for beauty gift sets, jewellery, or fashion items, your store can make their gifting experience effortless and special.

And with the right marketing strategies, you can enhance your store’s visibility, drive engagement, and create a shopping environment that will keep customers coming back. 

We’ve put together this guide to help you make the most out of your 2025 Mother’s Day sales. Let's get started…

Add Mother’s Day branding across your website and Shopify mobile app 

Shoppers are way more likely to buy when they feel the occasion is special, so adding some Mother’s Day-themed touches can help set the mood. 

Plus, did you know that 75% of a website’s credibility comes down to design? That’s why it’s so important to make sure your store looks great and offers a smooth shopping experience.

Start by updating your homepage banners with warm, sentimental imagery that resonates with your audience - think heartfelt moments between mothers and children, soft colour palettes, and elegant typography.

Popups are also a great way to highlight limited-time offers, gift guides, or exclusive bundles, making it super easy for visitors to find the perfect gift and get tempted by what you have to offer.

To create some urgency and boost conversions, why not add a Mother’s Day countdown timer to your website and mobile app? It'll remind shoppers how much time they have left to order before the big day. 

By featuring limited-time discounts and "Last Chance for Mother’s Day Delivery" banners, you'll nudge those hesitant buyers to hit the checkout button - after all, 60% of shoppers say FOMO can drive their decisions.

Also, adding heartfelt messages like "Make Mum Feel Special This Mother’s Day" or “Mother’s Day, The gifts she really wants”, like Accessorize did in the example above, can create an emotional connection and draw shoppers to your brand.

Create Shopify collections specific to Mother’s Day

Across Mother’s Day, many customers are on the hunt for thoughtful presents, but may not know exactly what to pick. 

But by forming special collections, you make gift shopping more convenient for them. These themed collections give shoppers a little inspiration and help them find the perfect gift quickly. 

Jewellery store Orelia has a Mother’s Day collection filled with pieces that are perfect for gifting. 

By organising your Mother’s Day products into specific categories, you can appeal to different budgets, interests, and personal styles. For example…

• Pampering beauty gifts - A selection of skincare, perfumes, bath oils, and spa kits that make perfect self-care gifts.

• Gifts between “£30-£50” or gifts “below £25” - A selection of affordable yet thoughtful gifts for those who are shopping on a budget but still looking for something special. 

• Personalised & custom gifts - Items like engraved jewellery, monogrammed accessories, and more. 

• Jewellery sets - Pieces like necklaces, bracelets and earring sets that make a well put together gift bundles. 

• Gift cards - A great option for those who want to let their Mothers choose their perfect treat. 

By grouping your products this way and promoting them with eye-catching visuals, special discounts, or bundle deals, you’ll set your store up as the go-to spot for Mother’s Day gifts. 

And highlighting limited-time offers and showcasing bestsellers in each category will further encourage shoppers. 

Partner with complementary brands  

Collaborating with complementary brands is a great way to enhance your Mother’s Day marketing and reach new customers. By teaming up with businesses that align with your offerings, you can create exclusive bundles and experiences that provide shoppers with even more value. 

Mother’s Day shoppers are often looking for meaningful, well-curated gifts that go beyond the ordinary, and partnerships let you offer something unique and enticing. 

Not only do these collaborations make your products more appealing, they also get your brand in front of a whole new audience. With cross-promotion, you can reach potential customers who might not have found your store otherwise. 

This approach also builds trust since shoppers will see your Shopify store associated with other well-known, reputable brands in the industry.  71% of consumers love co-branded partnerships - so it’s a win-win!

For example, if you sell skincare products, why not team up with a spa to offer a “Skincare & Spa Experience for Two” package? Perfect for mothers and daughters to enjoy together. 

Similarly, Shopify clothing stores could pair with a luxury fragrance brand to create a “Style & Scent” bundle, pairing a cashmere jumper with a premium perfume. 

These partnerships add a touch of exclusivity and make gift-giving even more exciting. Spread the word through social media, email marketing, and influence collabs to maximise your strategies’ reach and grow your Shopify sales further. 

Offer upsell add-ons & limited edition Mother’s Day bundles

Mother’s Day is the perfect opportunity to increase your average order value (AOV) by offering upsell add-ons and limited edition bundles. 

By cleverly placing relevant upsells at checkout or suggesting complementary products on product pages - like “Shop the Look” or “Pairs Perfectly With” - you can encourage customers to buy more whilst making their gift-giving experience even better.

According to McKinsey research, these strategies can boost sales by 20% and profits by 30% - which would be a massive win for growing your Shopify store’s sales this season!

For example, Jo Malone has this effective “create your perfect pairing” feature on their product pages. So if a customer is treating Mum to a candle, they might also decide to add a complementary diffuser that pairs perfectly with the scent of the candle. 

Along with upsells, limited edition Mother’s Day bundles can drive urgency and exclusivity, promoting shoppers to grab them before they’re gone. You could make bundles of your products - like skincare sets, jewellery pieces, or fashion accessories - and package them together as the ultimate Mother’s Day hamper. 

These bundles could mix bestsellers with new products, all wrapped up in special packaging or with exclusive bonuses, making them feel unique and tailored to the occasion. Highlighting them with time-limited discounts or promo messages means you’ll build urgency, gently pushing customers to grab them before they miss out. 

By offering both upsells and bundles, you can see more Shopify revenue growth whilst also making Mother’s Day shopping easier and more exciting for your customers.

Enhance the delivery experience with flexible Mother’s Day shipping options  

A smooth and thoughtful delivery experience can make all the difference when it comes to Shopify Mother’s Day gifts. Shoppers are all about convenience, but they also want that extra special touch. So offering flexible shipping options and personalised details can set your Shopify store apart during this shopping event. 

You could provide multiple options like…

• Gifting messages - Allow customers to add a personal note or message for their Mum during checkout.
• Remove receipt/price - Ensure that gifts arrive without any pricing details, but can still be returned, preserving the surprise element.
• Gift packaging - Offer premium gift wrapping, such as elegant boxes or ribbons, to make the unboxing experience feel luxurious. 
• Delivery date picker - Let customers select the specific date they want the gift to arrive, ensuring it reaches its destination on time for Mother’s Day.

71% of consumers expect brands to offer personalised interactions, such as the examples above, giving them the ability to customise both the gift and the delivery experience.

So these small touches can really boost conversions, bring customers back for more, and elevate your brand’s reputation as thoughtful and customer-focused. 

Show consideration & care for your customers 

During Mother’s Day, it’s important to be mindful of the diverse ways families celebrate, as well as the different experiences people may have around the holiday - so you need to be proactive about finding ways to show empathy and care.

For many, Mother’s Day can be a sensitive time, whether it’s because of the loss of a mother, complicated family dynamics, or just not feeling connected to the typical celebration. By showing understanding, you can demonstrate to your customers that you respect their needs. 

A simple but meaningful way to do this is by offering an option to opt out of Mother’s Day-specific marketing. Some customers might appreciate not getting promotional emails or ads centered around the holiday, and giving them that choice shows you're considerate to their personal situation.

Beauty brand Wonderskin sends this simple email to their subscribers, giving them an easy way to opt out of Mother’s Day marketing if they’d like to. 

It’s also super important to recognise and accommodate all kinds of families. Not everyone will be shopping for their mum - some might be buying for grandmothers, aunts, or other maternal figures, whilst others could be just treating themselves!

Fashion store Nobody’s Child really embraced this in their campaign, with the message that Mother’s Day can also be about celebrating all the inspiring women we look up to, even if there’s no direct connection. They also promoted self-love, reminding customers to celebrate themselves too.

Using more inclusive language like this in your marketing or providing products that cater to different family dynamics can make all shoppers feel welcomed and appreciated.

So by making these thoughtful adjustments, you’re creating a more inclusive environment and building goodwill with your customers. It’s these small gestures of care and consideration that impact how shoppers see your brand, especially during a time like Mother’s Day that’s both widely celebrated and emotionally charged. 

Get a mobile app for your Shopify store  

With 79% of Shopify store traffic coming from mobile devices, investing in a Shopify mobile app is one of the smartest moves you can make to engage customers and drive more sales for Mother’s Day 2025. Why? 

Well, shoppers will be spending lots of time browsing for the perfect gifts, often comparing different stores before making a purchase. A mobile app keeps your brand at their fingertips, making it easy for them to shop without any distractions. 

Unlike a standard mobile-optimised website, a Shopify mobile app provides a faster, smoother, and more engaging shopping experience. It lets customers browse, filter products, and check out effortlessly.

Plus, data shows that mobile apps have a 157% higher conversion rate than mobile websites - so it's a total game-changer for growing your Shopify sales.

With features like mobile push notifications, you can instantly alert customers about exclusive discounts, limited-time offers, and new arrivals, helping encourage repeat purchases and building customer loyalty.

With smoother navigation, personalised recommendations, and a quick checkout process, you have an effective way to increase your average order value (AOV).

If you’re ready to take your Mother’s Day sales to the next level, a mobile app for your Shopify store could be just the boost your business needs.

Want to learn more? Our mobile app plans include a fully designed, personalised, and customizable iOS & Android app for your Shopify store, helping you boost sales and drive long-term customer engagement. Chat with one of StoreLab’s mobile experts today to get started. 

Use your marketing channels to promote Shopify Mother’s Day

Maximising your marketing channels is essential for driving traffic and engagement during the Mother’s Day shopping season. A well-planned campaign across email, social media, mobile app push notifications and paid ads, can help boost awareness and encourage more customers to shop from your store. 

Start by updating your branding and visuals to reflect the occasion - use soft, warm colours and tones, sentimental imagery, and heartfelt messaging that resonates with customers. This creates an emotional connection and shows customers that you value and understand the importance of the celebration.

Elizabeth Scarlett’s Instagram ad reel does this perfectly. They combine exclusive Mother’s Day products, heartfelt messaging, and subtle pink hues to create the most effective marketing campaign possible.

Also, Mother’s Day-themed emails with personalised gift recommendations and exclusive discounts are a great way to guide shoppers toward finding the best gift.

To really get your audience engaged, why not host a Mother’s Day giveaway or run a user-generated content (UGC) campaign? It’s a no-brainer - 84% of people are more likely to trust a brand that features UGC in their marketing.

Encouraging customers to share sweet stories, photos, or videos about their mums can make your campaign feel more personal and relatable, and it’ll help your brand feel more trustworthy.

Feature these UGC contributions on your social media pages, website, and Shopify mobile app to build a sense of community whilst naturally promoting your products. You can also team up with influencers to showcase Mother’s Day gift ideas, tapping into their audience to reach even more potential customers.

‍

Final thoughts

By implementing these Mother’s Day marketing strategies, you’ll create an engaging and heartfelt shopping experience that’ll not only contribute to Shopify revenue growth, but also strengthen customer loyalty & retention. 

With the right approach, your Shopify store can help shoppers find the perfect gift and make this Mother’s Day truly special.

But, Mother’s Day is just one of many big shopping events throughout the year. You’ve also got Valentine’s Day, Easter/Spring sales, Father’s Day, Shopify Black Friday Cyber Monday, Christmas, Boxing Day, and more. Marketing your business for all these events every year can definitely feel overwhelming, especially for SMEs.

So if you’d like some help optimising your campaigns and ensuring the most success for your business during these seasons, then our team at StoreLab can help! 

Our Shopify Growth Service is designed to grow your sales, brand awareness, and customer retention with experienced, passionate guidance from our Shopify experts. Get in touch with a friendly member of our team to learn more.