Easter is a time for sweet treats and spring celebrations, but it’s also a golden opportunity to grow your Shopify store’s sales.

As shoppers embrace the freshness of Spring, they’re on the hunt for new fashion, jewellery and beauty must-haves to refresh their wardrobes and self-care routines. With the right strategies, you can turn this season of renewal into a season of revenue growth for your Shopify store. 

From Easter egg hunt-style discounts and upsells to running seasonal sales and campaigns, we’ve got 4 clever ways to boost your sales and keep your customers coming back for more.

So, let’s hop into these strategies and make sure your Shopify store is blooming with success this Spring. 

1 - Run an Easter egg hunt for discounts 

Gamify your Easter promotions by creating a virtual easter egg hunt across your website, Shopify mobile app, and social media channels.

Gamifying your sales makes shopping more exciting, and also helps you connect with customers in a whole new way. In fact, brands that use gamified elements have seen a 22% increase in customer engagement. 

This interactive approach engages customers, encourages them to explore more products, and ultimately helps you to see more Shopify revenue growth. 

Hide discount codes, special deals, or exclusive product offers within different parts of your website - as you scroll down the homepage, visit product pages, read blog posts, or even just pop up unexpectedly. 

And don’t forget to add a banner on your website letting customers know there are deals to find to convince them to start hunting. 

You can also extend the hunt to your social media channels or email newsletters, prompting customers to engage with your brand across multiple touchpoints. 

As an example, you could hide virtual Easter eggs that pop up on product pages. When clicked, each egg could reveal a unique discount code. 

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Banana Republic ran a super successful Easter egg hunt promotion, where customers could uncover hidden discounts throughout their marketing campaigns and website.

To create a sense of urgency, make the discount window short - like 24-48 hours. You can also encourage social sharing by offering rewards to customers who tag your brand and their “egg hunt” experience with your brand on socials, which brings more traffic to your store. 

2 - Spring & Easter-themed product bundles & upsells

Boost your average order value (AOV) this Easter by curating themed bundles and strategic upsells. Shoppers love seasonal exclusives, and bundling complementary products together at a slight discount can make it easier for them to justify a larger purchase.

Why not create some Easter gift sets, limited-edition spring collections, or mix-and-match bundles that make it easy for customers to shop more in one go? Be sure to showcase these bundles on your homepage, product pages, and checkout to get the most visibility and make them impossible to resist.

For example, jewellery stores could offer an “Easter Charm Set” featuring products like necklaces, earrings, bracelets with pastel-coloured gemstones or dainty floral patterns, all wrapped in festive packaging. As an upsell, you could suggest adding an engraved charm or a discounted second set for gifting. 

Research shows that upselling and cross-selling to both new and existing customers can bring in 42% more revenue, so it’s definitely a strategy worth trying to boost your sales.

Spring is the perfect time for a refresh, so for Shopify clothing stores, it would also be a good idea to introduce some seasonal product bundles. Offering versatile basics in soft, seasonal tones makes it easy for customers to refresh their wardrobes with minimal effort.

You could put together a “Spring Basics Pack” with a 3-pack of lightweight cotton T-shirts, perfect for the new season. It’s an easy, practical way to update wardrobes while boosting your AOV.

3 - Run seasonal marketing campaigns & meta ads 

Easter is the perfect time to give your brand’s online presence a little spring makeover with seasonal email marketing, social media campaigns, and targeted Meta ads.

By incorporating pastel colour palettes, playful springtime visuals, and festive messaging, you’ll create an engaging campaign that captures more attention. 

Show off your Easter-inspired products across your marketing channels - like floral jewellery, Spring animal themed accessories (think bunnies, lambs, chicks, and more), or light coloured fashion pieces - through eye-catching imagery, short-form videos, and carousel ads. 

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Reserved hit the mark with this email campaign, inviting subscribers to ‘step into the season’ with their new “Flowers of Spring” collection. It’s simple, refreshing, and totally captures that Springtime feeling.

Make the most of Meta ads to retarget past customers and attract new shoppers on the lookout for seasonal trends. Use ad formats like collection ads to display Spring and Easter-themed products or sets and even story ads with a countdown timer to build urgency around limited-time discounts. 

To boost organic engagement, why not kick off an Easter or Spring giveaway on social media? Ask your customers to share their Spring outfits, jewellery styling, or new season skincare routine for a chance to win a store voucher.

A well-planned Easter campaign enhances brand visibility, but also converts seasonal shoppers into loyal, returning customers.

4 - Get a mobile app for your Shopify store 

With 79% of Shopify store traffic coming from mobile devices, getting a Shopify mobile app  is one of the smartest moves you can make to engage customers and drive sales - across Easter & Spring, but also, all year long. 

While a mobile-optimised website is essential, a dedicated app takes the shopping experience to the next level, offering faster load times, smoother navigation, and a more personalised experience.

Mobile apps actually convert 157% higher than mobile websites - so if you’re looking for more Shopify revenue growth, an app is the way to go. 

For fashion, jewellery, and health & beauty brands, a Shopify mobile app keeps your store right at your customers’ fingertips, making it super easy for them to browse, shop, and buy - anytime, anywhere. Plus, shoppers in these industries often make impulse buys, and an app makes the checkout process quick and seamless. 

And here’s another key benefit - you can use push notifications to reach customers more directly. This way, you can alert them to your Easter flash sales, new Spring arrivals, and exclusive app-only deals. 

Plus, a mobile app makes shopping even smoother with better product filtering, personalised recommendations, and a faster checkout, leading to higher order values and more sales for your business. 

If you’d like to learn more about how you can grow your Shopify store through a mobile app, we can help!

Our mobile app plans include a fully designed, personalised, and customisable iOS & Android mobile app for your Shopify store. Chat with one of our Shopify experts to find out more. 

Once you’re up and running with your app, use your Easter & Spring campaigns to get more people downloading it. Try offering an exclusive discount for first-time app users or even running an app-only sale to make it extra tempting. 

Seasonal promos like these help boost app downloads as well as increase conversions and build customers loyalty, even long after Easter is over. 

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Final thoughts 

Spring is here, and it’s the perfect time to breathe new life into your Shopify store. Whether you’re gamifying discounts, curating seasonal bundles, or boosting app engagement, it’s all about catching shoppers’ attention and turning them into loyal fans.

By tapping into the season’s energy and creating a fun, seamless shopping experience, you’re boosting sales for now, and you’re laying the groundwork for lasting Shopify revenue growth. So, get creative, embrace the season, and watch your sales and customer base flourish!

If you’re looking for some more expert, personalised help to grow your Shopify store, we’ve got you covered! Our Shopify Growth Service is here to give you the support you need. 

Reach out to one of our experts at StoreLab today to learn more.