For Shopify store owners today, social media is more than just a place to connect - it’s a powerful tool for driving sales. 

With 74% of buyers using social media to make purchasing decisions, creating engaging, organic content is key to grabbing attention and turning followers into loyal customers. 

So in this guide, we’ll take you through 10 easy and effective organic social post ideas to help boost your Shopify store’s presence and sales. 

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The best social media platforms for Shopify store owners 

Instagram and Facebook are perfect for showing off your products with high-quality visuals and connecting directly with customers through stories, reels, and live streams. 

TikTok is great for reaching audiences with short-form, viral videos, while Pinterest shines at driving traffic through visually appealing pins that link straight to your products, especially in niches like fashion, accessories, and jewellery. 

Plus, all these platforms offer great tools for audience targeting, content creation, and integrating shopping features. 

10 organic social post ideas for Shopify stores

1. User-generated content (UGC)

User-generated content (UGC) taps into the power of your customers by showcasing the photos, videos, reviews, or testimonials they've shared featuring your products.

Sharing UGC on your social channels gives your audience a genuine, relatable look at your brand that really connects with them. It’s like a seal of approval through the eyes of your followers, and it also inspires others to share their content too.

The fact that UGC is organic strengthens its impact, making it easier for your audience to trust what they see and believe in the quality of your products. In fact, 56% of consumers say they’re more likely to buy a product after seeing it featured in relatable and positive UGC.

When potential customers see others genuinely loving your products, it boosts their confidence in your brand and makes them more likely to hit that “buy” button.

Imagine a fashion brand that sells stylish, sustainable clothing. A customer posts a photo on Instagram wearing one of the brand’s eco-friendly dresses at a summer wedding, with a caption praising the dress’s comfort and style. 

The brand could then share this photo on their own social media channels, tagging the customer and adding a caption like…

"We love seeing our #SustainableStyle in action! 🌿 @customername looks stunning in our Organic Cotton Dress at this beautiful summer wedding. How do you style your sustainable pieces? Tag us to be featured! #FashionWithPurpose

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2. Limited-time offers & flash sales

Customers sometimes hold off on making purchases, browsing around or waiting for that ‘perfect’ time to buy. 

Limited-time offers or flash sales create a sense of urgency that encourages customers to make quick purchasing decisions. By adding a deadline, you counteract customer indecision and tap into FOMO, promoting them to grab the deal before it’s gone.

And with 60% of millennials making reactive purchases due to FOMO, this strategy is going to be invaluable for boosting your Shopify sales. 

Promoting these offers through organic social posts is designed to grab your followers’ attention, driving immediate traffic and boost sales within a short period of time.

Your limited-time deal could be something like, "24-Hour Flash Sale! Get 30% off all organic skincare products. Use code FLASH30 at checkout. Offer ends at midnight!" 

This example uses urgency and scarcity, inspiring quick action while keeping the post shareable, which can further spread the promotion’s reach. 

Mejuri Jewellery knows how to get everyone talking about their sales. They love to drop hints about upcoming promotions and offer their community early access. By posting enticing captions like “We hear a sale is on the way…😉” and encouraging followers to sign up for their free Mejuri+ membership, they build excitement.

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3. Collab with complimentary brands

Collaborating with complementary brands allows you to connect with a like-minded audience, helping you to reach more people and boost your visibility on social media.

These partnerships can involve co-branded campaigns, joint product launches, or shared giveaways, where both brands benefit from increased exposure and engagement. The key is to create offers that appeal to both brands’ followings. 

When you team up with a Shopify store that shares your values and targets a similar demographic, you can introduce your products to a new, yet still relevant, audience in a way that feels genuine and trustworthy. 

The effectiveness of collaborating with complimentary brands on social media lies in social proof. When a shop that customers already know and love endorses your product, it adds credibility to your name and reduces the perceived risk of trying something new.  

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4. Product spotlight

A product spotlight focuses attention on a specific item from your Shopify store, shining a light on what makes it stand out and inviting customers to engage by learning more.

It’s a great way to cut through the noise of social media by dedicating a post to a single product, allowing you to showcase its benefits, uses, and any unique features that set it apart from the competition. 

By presenting the product in a clear and appealing way - through high-quality images, videos, or detailed descriptions - you can grab your audience’s attention and show them exactly why this item deserves a spot in their shopping cart.

Kotn’s product spotlight posts feature clean, high-quality images focusing on the product’s details, like stitching, fabric, texture, or fit, such as their ‘Aures Cardigan’ that ‘features a meticulously hand-drawn ombre pattern’. 

They also often include captions that emphasise the product’s sustainability, ethical production, or versatility, appealing to conscious customers.

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5. Social media series

Starting a social media series is a great way to build a regular and consistent touchpoint with your audience. By offering valuable content throughout these series’, you create a sense of anticipation and give followers a reason to keep coming back to your page.

• Quick tutorials. Start the week on a high by posting a short video tutorial every Monday on how to use a product, like a step-by-step skincare routine or makeup application tips.
• Product of the week. Highlight one product every fortnight offering special insights, fun facts, or a limited-time discount to encourage purchases. 
• Behind-the-scenes. Once a month, you could take your followers behind the scenes to show them how your products are made, packaged, or designed. 

Keeping a structured approach helps your organic social content stand out and keeps your Shopify store top-of-mind.

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6. Product tutorials

Product tutorials and try-ons demonstrate how to use, style, or wear your products, bringing the in-store experience right to your followers’ screens. 

Through videos or step-by-step guides, you can help customers picture how your products will fit into their lives, or how they are used or worn, making it easier for them to shop with confidence. 

63% of shoppers say they’re more likely to buy a product if it's recommended to them by a social media influencer they trust. This is because posts featuring influencers, brand ambassadors, or happy customers using or wearing your products offer real, relatable proof of their value. 

This not only helps boost sales, but also cuts down on returns since customers know exactly what they’re getting.  

For example, Shopify Store Allbirds wanted to showcase the versatility of their popular Women’s White Trainers. The post features a video tutorial with an influencer Rachel Shea demonstrating three different ways to style the ‘perfect white sneakers’.

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7. Key Shopping Events 

Promoting key shopping events, like Shopify Black Friday Cyber Monday, on your social channels positions your store to make the most of these peak shopping periods. 

By timing your marketing efforts with these events, you can drive more traffic, boost sales, and keep your customers engaged. Social media campaigns let you target your ads more precisely, so you’re reaching the people who are most likely to be interested in your offers during key shopping events. 

You can use organic social to keep your followers in the loop about when your sale starts, when it ends, what’s included, and how much they can expect to save. You can even encourage them to build a wishlist of items so they’re ready to check out as soon as the sale goes live. 

The interactive, fun, and shareable nature of social media makes it perfect for creating a buzz around your offerings and boosting brand visibility, maximising the potential for higher sales during key shopping events like Shopify Black Friday Cyber Monday. 

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8. Promote your Shopify mobile app

Promoting your Shopify mobile app on organic social encourages customers to download and use it for a more convenient and personalised shopping experience.

It boosts mobile engagement, builds customer loyalty, and simplifies the shopping process, all while keeping your brand right at your customers’ fingertips.

So use your social channels to showcase how the app makes shopping easier. For example, you could…

• Highlight app-only discounts. Share a post promoting exclusive discounts available only through your Shopify mobile app, incentivising followers to download it. 
• Showcase convenience. Create a tutorial showing how easy it is to browse, purchase, and track orders through the app. 
• Feature customer testimonials. Share stories or quotes from satisfied customers who love the app, emphasising how it’s improved their shopping experience. 
• Run a download campaign. Offer a limited-time discount or free gift to customers who download your Shopify mobile app during a promotion period, driving urgency. 

This way, you can build a dedicated customer base that enjoys a seamless, personalised shopping experience. Additionally, customers who use your Shopify store’s mobile app are more likely to stay connected with your brand through push notifications, leading to higher lifetime value. 

Airebil Apparel effectively promotes their Shopify mobile app by offering enticing incentives to new users, such as 20% off a customers’ first app order. This not only captures attention, but clearly highlights the benefits of downloading their app.

60% of consumers prefer shopping via mobile apps. So if you haven’t already created a mobile app for your Shopify store, then StoreLab can help. 

Our Shopify growth service includes using our Shopify mobile app builder to create a fully designed, personalised, and customisable iOS & Android app for your store. 

To find out which plan is right for you, book a call with one of our Shopify growth experts.

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9. Polls and Q&A Sessions

Using polls and hosting Q&A sessions on social media is a great way to give your audience a voice and create a space for interaction. It’s perfect for gathering feedback, answering questions, and sparking conversations.

Polls are an easy way to quickly gauge customer opinions on products, preferences or ideas. For example, you could use the poll sticker in Instagram Stories to ask simple questions with just two opinions -  like “Which colour do you prefer?” or “Should we restock this item?”

Q&A sessions let you connect directly with your audience by answering their questions and addressing any concerns. Instagram’s question sticker allows users to submit their questions, which you can then answer in subsequent stories. Perfect for hosting mini Q&A sessions about new products or collections.

This kind of interactive content helps you get a better feel for what your customers want, clears up any concerns, and makes the shopping experience more personal. And with 66% of customers expecting brands to understand their wants and needs, this marketing channel will be invaluable. 

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10. Competitions

Running competitions on social media is a powerful way to engage your audience and get your Shopify store noticed. They create excitement, generate interest, and motivate your followers to interact with your content. 

Some of the most popular ways to run competitions on organic social include:

• ‘Like and share’. Encourage users to follow your account, like your post, and share it with their friends for a chance to win one of your top-selling products, or a product bundle. 
• ‘Tag a friend’. Run a contest where participants must tag a friend in the comments to enter, helping to spread your brand awareness through word of mouth.
• ‘Photo competition’. Ask customers to share a photo of themselves using or wearing your products with a specific hashtag, with the best photo winning a prize.

Offering a prize incentivises participation, making it a fun and effective way to connect with your audience and generate buzz around your products. Plus, it not only helps to grow your follower base, but also widens your reach as people will share the competition with their friends and networks.

Glossier frequently runs competitions such as their ‘Travel Giveaway’, where participants can enter by interacting with the post. The competition means three winners have the chance to get their hands on a travel bag filled with Glossier products. 

If you’d like to learn more about how to create a successful social media strategy, discover our guide, 14 Organic Social Media Tips to Skyrocket Your Shopify Sales.