As ecommerce keeps evolving, 2025 is shaping up to be a big year for innovation and growth.

With customer expectations on the rise and technology moving faster than ever, as a Shopify store owner, you’ll need to stay on your toes to keep up and stay competitive.

From embracing AI-powered tools to doubling down on mobile-first strategies and sustainability, these trends are packed with opportunities to level up customer experiences, drive sales, and build stronger, more resilient brands.

In this article, we’re diving into 10 key Shopify and ecommerce trends to watch in 2025. These trends are set to shake up the way we shop and sell online - and they’re a must-know if you want to stay ahead of the curve.

1 - More detailed product pages

Did you know that 70% of online shoppers say product page content can make or break a sale?

And throughout 2025, demand for more detail is only going to grow, with ecommerce shoppers craving info-packed product pages to help them feel confident before hitting that “buy” button.

A successful product page offers shoppers the full picture, leaving no questions unanswered. Visuals play a crucial role, with high-quality images, videos, and even 360-degree product views becoming the gold standard. 

Shoppers want to virtually interact with products, zooming in to check out the details or watching demos to see how items function in real life. These immersive elements meet these expectations, and can reduce buyer hesitation. 

Transparency is also key. Clear pricing like taxes, discounts, and delivery fees, should be displayed clearly to avoid any surprise charges at checkout. Customers are way more likely to complete their purchase when they know about the total cost from the get-go. 

Also, don’t forget about reviews and ratings. They’re a great way to build trust and provide valuable social proof. In fact, 97% of consumers say online reviews influence their buying decisions. 

The written content on a product page should be just as detailed as its visuals. Great product descriptions that showcase features, benefits, and specs help customers figure out if a product’s right for them. Additionally, pair this with FAQs or usage tips, and you’ve got a page that really adds value. 

A perfect example of a brand nailing their product pages is Spanx. Their page (shown above) really stands out with key features like multiple product images and videos, a super handy “find your size” section, and extra details about sizing and fit - like “Length: Slightly Long.” Plus, they go the extra mile with unique touches like a “Why we love it” section and easy-to-follow care instructions.

2 - Consideration of global inflation

With global inflation impacting how much customers are willing to spend, it’s more important than ever for Shopify stores to stay adaptable and competitive.

One smart move is leaning into omnichannel marketing to address customers’ concerns about rising costs. By offering seamless and personalised experiences across every channel - whether it’s online, in-store, or on social media - you can help customers find the best value and deals, easing the strain on their wallets. 

Omnichannel marketing allows you to use data to target promotions so the right offers reach the right customers at just the right time & price. For example, providing discounts on frequently purchased items or highlighting free shipping options. 

Engaging customers across multiple touchpoints helps create a smooth, hassle-free shopping experience. And with 71% of shoppers expecting a seamless omnichannel journey no matter where they shop, nailing this will be a big deal for your 2025 strategy.

Imagine this: a customer receives a personalised promotion via email or spots an ad on social media, then heads over to your website or Shopify mobile app to dive into product details and make a purchase.

They might even check if it’s in stock at a nearby store - all without any interruptions. It’s this kind of seamless convenience that helps ease the impact of inflation on shopping habits.

To still grow your Shopify store despite inflationary challenges, you’ll need to stay sharp, flexible, and ready to adapt. This means keeping an eye on market trends and tweaking things like pricing, supply chains, and marketing campaigns to stay ahead of inflation’s impact. 

3 - Shopping through social commerce 

With more shopping features being integrated directly into social platforms, social commerce is set to take off as a Shopify trend even more throughout 2025.

82% of consumers use social media to discover products, and 86% have made an online purchase in the last month. These tools make it super easy for users to go from browsing to buying without any interruptions.

Social commerce allows consumers to browse and buy directly from their social feeds, so they don’t have to jump from page to page or to other websites. 

And it’s turning social media into more than just a place to discover, it’s becoming a full-on shopping platform. Since users are already interacting with brands through likes, shares, and comments, adding direct purchasing options to posts and stories feels like a natural next step in the shopping journey.

For Shopify stores, social commerce is a golden opportunity to catch consumers right when they’re feeling inspired by a post or video, and ready to make a purchase.

But to really excel in social commerce, it’s important to experiment with different post formats that drive both engagement and sales:  

• Shoppable posts. These are posts with product tags that let users view details and buy straight from the social app. 
• Live shopping events. Livestreams where hosts showcase products, chat with viewers, and drop exclusive deals. 
• Interactive stories. Stories featuring clickable links, stickers, and polls that guide users to product pages or special offers. 

Keep in mind, social commerce isn’t just a trend for 2025 - it’s a huge shift in how consumers discover and purchase products. 

4. Sustainability & green initiatives 

Sustainability is no longer just a “nice-to-have” - it’s a must. So in 2025, brands that prioritise eco-friendly practices will definitely gain a significant edge. 

A huge 83% of consumers say they’ll always choose a brand with a better sustainability record, and 65% actively consider the environment when making a purchase decision. 

One impactful way to showcase your commitment to sustainability is by adopting carbon-neutral shipping options. With tools on the Shopify App Store like Planet, it makes it easier than ever for stores to reduce their environmental footprint - and you can even highlight your efforts on your website by displaying badges. 

And you can really boost the message by sharing your sustainability journey on social media and other channels, turning your transparency into a powerful marketing tool.

Here are some simple, yet effective, sustainability initiatives you can implement into your Shopify store to connect more with eco-conscious shoppers:

• Eco-friendly packaging. Think biodegradable materials or recyclable boxes - small changes that make a big impact in reducing waste. 
• Renewable materials. Using sustainable materials in your products shows you take a  forward-thinking approach.
• Cutting emissions. Streamlining your production and shipping processes to lower emissions shows you care about both the planet and efficiency. 
• Ethical practices. Supporting fair trade and ethical practices ensures your commitment goes beyond the environment, it’s about workers and communities too. 
• Promote responsible consumption. Encourage customers to re-use, recycle, or repair products rather than replacing them.
• Incentivise green behaviour. Offering sustainability tips or creating programs that incentivise green practices, like discounts for recycling packaging, can turn first-time buyers into loyal advocates for your brand. 

Patagonia is a leader when it comes to sustainability. They’re all about making high-quality products, reducing harm, and tackling big environmental issues.

You can see their commitment in everything they do - from using recycled materials and fair-trade practices to their innovative “Worn Wear” program, which promotes buying used products to minimise waste and keep their products going strong.

5 - Focus on micro-fulfillment 

Data shows that 61% of consumers want faster delivery options. So in 2025, ecommerce stores will need to increasingly turn to the micro fulfillment Shopify trend to keep up with those growing expectations for quick and smooth delivery.

By making the most of urban warehouses and local fulfillment centers, businesses can significantly cut down on shipping times, ensuring customers receive their orders as quickly as possible. This shift helps meet the demand for same-day and next-day delivery, which has quickly become the new standard.

Micro fulfillment centers (MFCs) are small-scale warehouses placed strategically in busy areas, allowing you to store inventory closer to customers. This speeds up the delivery process by cutting down the last-mile delivery time, which is key to getting orders to customers fast. 

Plus, this setup helps save on logistics costs, making it a win for both brands and shoppers.

Beyond just speeding things up, micro fulfillment also helps Shopify stores “go green” by cutting down on the carbon footprint from long-haul shipping.

So as an online retailer, you can leverage partnerships with third-party logistics providers or invest in your own network of micro fulfillment centers to stay ahead of the competition and deliver the seamless shopping experience customers expect. 

Shopify has a great guide to micro-fulfillment that breaks down why it’s so important, how it can boost your ecommerce efficiency, and how to get started with it. You can find it here. 

6 - AI-powered personalisation

AI-powered personalisation lets Shopify stores create support for personalised shopping experiences for every customer, all at scale. By analysing user data, AI can identify patterns, preferences, and behaviour, allowing you to offer personalised product recommendations, custom marketing campaigns, and an even more efficient service. 

A recent study found that 81% of customers expect faster service thanks to innovations like AI, and 73% are on the lookout for even more personalised shopping experiences.

Dynamic product recommendations are one of the most impactful applications of AI in personalisation. By tracking a shopper’s browsing history, past purchases, and preferences, AI can suggest products that feel super relevant.

It’s way more effective than the usual static suggestions, creating a fun sense of discovery for customers and making them feel like the store truly gets them.

AI is also transforming personalised marketing. Whether it’s email campaigns or social media ads, AI tools can dive deep into customer data to segment audiences and send messages that really hit home.

Whether it’s offering a discount on something they’ve had their eye on or sending a friendly reminder about an abandoned cart, these super-targeted interactions keep customers engaged, boost loyalty, and of course, help grow your Shopify store’s sales.

AI chatbots are another crucial element of personalisation. These smart assistants are available 24/7, ready to answer customer queries, recommend products, and even process orders. In fact, 74% of consumers say they’d prefer chatting with a bot over a human for quick answers.

And what makes AI customer support so attractive to online stores is its scalability and cost-effectiveness, whilst still being able to meet those ever-growing customer demands.

Gymshark's AI chatbot (shown above) excels because it blends natural language processing with personalised responses, providing efficient, human-like customer support that’s tailored to individual needs.

7 - Mobile-first approach (m-commerce) 

Mobile shopping is on the rise and doesn’t look like it’s slowing down anytime soon! 

By the end of 2024, mobile sales were expected to hit an astounding $2.07 trillion, up from $1.71 trillion in 2023. This huge jump really highlights just how crucial it is for businesses to deliver smooth, responsive mobile experiences.

Creating a user-friendly mobile website means prioritising the features that make it easy and enjoyable for your customers to navigate:

• Streamlining the checkout process
• Reducing page loading times
• Optimising visual content for smaller screens 
• Integrating mobile wallet payment options

By following these steps, you’ll make it super easy for customers to browse your products, services, and offerings with just a few clicks. In 2025, convenience and efficiency will be key to building customer loyalty, and brands that nail the mobile experience will definitely stand out from the crowd.

But it's not enough to just optimise for mobile - you've got to embrace a mobile-first strategy. This means going beyond just adapting your website for mobile, and really prioritising mobile experiences above everything else.

One powerful way to implement this Shopify trend is by making the most of Shopify mobile app builders, which allow stores to create tailored mobile app designed specifically for a mobile audience.

Shopify mobile apps really have a significant edge over mobile websites, with an impressive 157% higher conversion rate on average. A big part of why they perform so well is their fast loading times.

Unlike mobile websites, apps are built to be fast, responsive, and optimised for smooth transitions and instant user interactions. This seamless user experience enhances customer retention and drives higher conversion rates.

And with 79% of Shopify store traffic coming from mobile devices, Shopify mobile apps are still the best channel for engaging customers and boosting sales in 2025.

If you’d like to learn more about how you can grow your Shopify store through a mobile app, then we can help!

Our mobile apps plans include a fully designed, personalised, and customisable iOS & Android mobile app for your Shopify store, helping you boost sales, increase AOV and drive customer loyalty. Talk to a member of the StoreLab team here to find out more.

8 - Using push notifications to reach customers more directly

Push notifications sent from Shopify mobile apps are a powerful tool for Shopify merchants looking to engage with customers more directly. These instant alerts land directly on customers' mobile devices, creating a direct line of communication that’s hard to ignore. 

Unlike emails, which can easily get lost in crowded inboxes, push notifications are delivered straight to users, grabbing their attention when it matters most.

Stats show that emails usually have a click-through rate of just 1-2%, while push notifications get an average click-through rate of 28% - pretty impressive. 

Push notifications really shine when it comes to being personal and timely. You can send out messages about flash sales, restocked items, or order updates, keeping your customers in the loop and engaged with your store at all times.

And by tailoring messages to individual preferences - such as recommending products based on browsing history or sending birthday discounts - Shopify stores can create stronger connections with shoppers and drive higher conversion rates at the same time.  

Push notifications are also a great way to bring back customers who’ve abandoned their carts or haven’t visited in a while. A quick reminder about those items they left behind, along with a tempting offer like an exclusive discount or free shipping, can be just the nudge they need to complete their purchases.

To learn more about the benefits of push notifications for your Shopify store in 2025, discover our latest article, A Guide to Sending Push Notifications from Your Shopify Mobile App. 

9 - Voice-enabled search & shopping 

With the rise of AI-driven voice assistants like Siri, Alexa, and Google Home, voice search is quickly becoming the go-to method for many online users.

In fact, 30% of internet users aged 16-64 worldwide use voice assistants weekly. It’s clear that people love the convenience and efficiency voice search brings to their online experience.

What started as a tool for checking the weather or setting reminders has evolved into an intuitive way to shop hands-free. With just a simple voice command, shoppers can search for products, ask about prices or availability, and even place orders - without ever having to touch their devices.

The hands-free aspect is particularly appealing to busy shoppers or anyone looking for a more accessible way to shop online.

Jumping on the voice-shopping trend means offering an even better customer experience and tapping into a whole new audience, including those with disabilities or a preference for voice activation over typing.

Consider these tips for optimising your Shopify store for voice search: 

• Use natural language. Sprinkle in conversational and descriptive keywords in your product descriptions and FAQs to align with how customers naturally phrase their voice searches. 
• Prioritise page speed. Make sure your site loads quickly and delivers accurate results to keep things smooth for customers using voice search.
• Make your store mobile-responsive. Because most voice searches happen on smartphones, it’s key to create a smooth and hassle-free experience on mobile devices.
• Focus on local SEO. Use long-tail and location-based keywords to capture those voice searches related to your local business.

As voice-enabled shopping becomes more widespread, it offers a valuable opportunity to enhance customer satisfaction and grow your Shopify store in ways you might not have thought of before.

10 - The rise of Shopify growth services

In 2025, we’ll continue to see the rise of Shopify growth services, designed to help Shopify SMEs scale sustainably. These services provide merchants with the tools, strategies, and expert support they need to boost sales, grow their brand, and improve customer retention. 

At StoreLab, our Shopify growth service offers a range of tailored solutions just for Shopify stores. We focus on the key areas that really drive growth, including:

• Meta Ads. Our expert Meta ads service is all about driving fresh traffic to your Shopify store and boosting your brand visibility. We target the audiences most likely to make a purchase, so you can be sure every marketing dollar spent delivers the best ROI.

• Shopify mobile apps. Having a dedicated mobile app is no longer optional - it’s essential. Mobile apps convert 3x better than mobile websites, offering you a way to increase sales, raise AOV, and improve customer experience. 
• Growth accelerator program. This one-to-one business coaching program helps entrepreneurs build robust, personalised business models. Backed by years of ecommerce expertise, the Growth Accelerator provides actionable strategies for fast, effective, and sustainable growth.

Shopify growth services like these are a game-changer because they let you, as store owners, focus on what you do best – running a business. At the same time, you’ll get expert support to navigate challenges, fine-tune strategies, and capitalise on new opportunities.

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Learn more about the trends shaping ecommerce & Shopify by reading our article 10 Shopify App Store Trends for 2025. 

And if you’d like more tailored advice and guidance on growing your Shopify store in 2025, get in touch with one of our friendly experts at StoreLab.

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