Shopify Black Friday Cyber Monday sales are a huge opportunity for SMEs. With so many shoppers hunting for deals, it’s the perfect time for smaller brands, like yours, to increase visibility and boost sales.

Last year, it was reported that a record-breaking 200.4 million consumers worldwide shopped during BFCM.

So as this year's event draws closer, you may be looking for even more ways to reach these shoppers and maximise your sales across the weekend.

In this article, we’ve listed 13 of the top Shopify apps you can use to see the most success this Black Friday Cyber Monday weekend. From upsell & cross-sell integrations, to customer service platforms, and Shopify mobile app builders, we’ve got you covered.

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1 - Boost AI Search & Filter

Price: Free - $399/month

Free trial: Free plan and trial available

App store rating: 4.7/5.0

Boost AI Search & Filter is perfect for customers who want to quickly find exactly what they’re looking for, especially when hunting for the best deals during shopping events like Shopify Black Friday Cyber Monday.

With its advanced AI-driven search and discovery tech, the app instantly delivers super relevant search results and personalised recommendations based on each individual shoppers’ behaviour. This makes it easy for them to find the right products fast, saving both time and effort.

The app also comes with various merchandising tools that let you optimise your product displays, so you can align your product placements with promotional campaigns like BFCM. You can easily manage what shows up on search and collection pages, highlighting the hottest deals, product bundles, trending items, and other featured products that’ll catch your customers’ eyes.

Plus, Boost AI Search and Filter offers customisable filtering options that allow shoppers to easily refine their searches. The app supports custom menu and collection filters that fit perfectly with any Shopify store theme, ensuring everything looks and feels seamless with your site’s design.

Key features:

Semantic search: understand the intent and context behind each search query.
Various recommendation settings in home, collection, product & cart page.
Visual merchandising tools with pin, boost, demote, & hide product strategy.
Custom product filter w/ advanced filter options: tag, metafield, variant, etc.
Insightful analytics with detailed collection filter & search behaviour report.

Source: Boost AI Search & Filter

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2 - Frequently Bought Together

Price: Free - $19.99/month

Free trial: Free plan and trial available

App store rating: 4.9/5.0

The Shopify app Frequently Bought Together enhances your store by letting customers add related products to their carts with just one click. What sets it apart is how it goes beyond just bundling products; it provides real, personalised recommendations thanks to its finely tuned AI system.

You can fully customise the app to fit your Shopify theme—tweak colours, sizes, and widget positions to make it all blend seamlessly. And, it can show ratings and reviews from popular review apps to boost trust and engagement.

Frequently Bought Together uses smart data mining to suggest products that often get bought together, and it even lets you manually adjust recommendations to create your own custom bundles, like for Black Friday.

More than half of Black Friday shoppers make impulse buys, snatching up products on the spot without doing any research beforehand. So during BFCM, this app shines by showcasing complementary products and applying automatic discounts—whether percentage off, fixed amounts, or free shipping—to really make the most of those impulse purchases.

Key features:

Use proven and smart AI-driven product recommendations for optimal results.
Fine-tune recommendations for each product to create your own product bundles.
Add four different types of bundle discounts for increased conversion rates.
Get out-of-the-box styles for your theme and change anything you want easily.
See how the app deals smoothly with any number of products, orders, or traffic.

Source: Frequently Bought Together

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Shopify App on the Shopify App Store: Dealeasy

3 - Volume Discounts: Dealeasy

Price: Free - $219/month

Free trial: Free to install

App store rating: 4.9/5.0

When preparing your Shopify store for Black Friday Cyber Monday, offering smart discounts and incentives can be a game-changer for boosting sales. One powerful app that helps you do just that is Volume Discounts - Dealeasy.

Dealeasy app helps you create high-converting volume discounts, quantity breaks, and tiered pricing to increase your AOV. The app also lets you create a cart discount bar like a free shipping bar and free gift with purchase.

The app has a user-friendly interface and easy-to-setup features to create discount offers in minutes. You can also personalise discount widgets to suit your store’s theme and brand all by yourself without any coding.

For Black Friday 2024, Dealeasy is a top choice because it allows you to run a variety of compelling offers that really push customers to spend more. The option to set up tiered pricing and offer free gifts with purchase helps create urgency and excitement, while the free shipping bar encourages customers to increase their cart value to qualify for free shipping.

Key features:

Offer volume discounts (buy more, save more)
Clearly show discount tiers on your product pages
Motivate customers with cart progress bar rewards (free shipping, gifts)
Seamlessly integrate discounts without affecting checkout

Source: Volume Discounts - Dealeasy

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Shopify App - Libautech: Announcement Bar

4 - Libautech: Announcement Bar

Price: Free - $9.99/month

Free trial: Free plan and trial available

App store rating: 4.5/5.0

Libautech: Announcement Bar is designed to help Shopify stores create eye-catching announcements and keep customers in the loop. It’s great for putting your Black Friday Cyber Monday deals in the spotlight or sharing important updates, like sale details or shipping info, so your customers never miss a beat.

You can fully customise the design of your announcement bar to match your store’s style and your Black Friday campaign’s branding, choosing from a variety of styles, colours, and fonts. Plus, the app is also mobile-responsive, so your announcements will look great on any device, giving customers a smooth experience no matter how they shop.

By integrating Libautech’s custom announcement bar into your Shopify store, you can effortlessly grab customer attention, promote special offers and key shopping events, and drive engagement - all while keeping things simple and easy to manage.

Key features:

Multiple types - Free shipping bar, announcement bar, top and rotating bar.
Show your visitors a notification bar that will take them to a certain page.
Target specific countries, devices and schedule your bars to show times and dates.
Track performance of announcements and see how they impact your store’s sales.
Choose from customisable styles, colours, and fonts to match your store’s unique look.

Source: Libautech: Announcement Bar

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5 - StoreLab

Price: $499 - $999/month

App store rating: 5.0/5.0

With our Shopify growth service, you can build your own mobile app without the need for expensive developers or technical expertise, helping to increase sales, boost brand awareness, and improve customer retention.

During peak shopping events, having a mobile app for your Shopify store is especially valuable. There were $9.3 billion sales across Black Friday Cyber Monday on Shopify in 2023 - 73% of which were shopping on mobile.

Mobile apps convert 3x better than mobile websites, whilst delivering a 10% higher average order value. Not to mention, they have an 85% higher add-to-cart rate and 74% of customers use apps with the intent to purchase - making them a powerful tool to maximise sales.

Our Shopify mobile app builder also lets you send push notifications straight to your customers’ phones, keeping them updated on sale times, flash deals, and creating that sense of urgency.

So if you really want to skyrocket your sales across Black Friday Cyber Monday 2024, you’ll need a Shopify mobile app.

To learn more about how you can get a mobile app for your Shopify store, feel free to talk to one of our Shopify growth experts.

Key features:

Build brand awareness with an iOS & Android mobile app
Sustainably grow your sales month-on-month
Improve customer experience with smoother shopping and checkout
Recover lost sales with unlimited abandoned cart notifications
Expert account management and customer support

Source: StoreLab

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Shopify App - AfterShip Returns & Exchanges

6 - Aftership Returns & Exchanges

Price: Free - $239/month

Free trial: Free plan available

App store rating: 4.7/5.0

During busy and high-traffic periods, like BFCM, Aftership Returns & Exchanges is a game-changer as a self-service returns centre, letting customers create and monitor their own returns independently. This is particularly valuable when you’re dealing with the big surge in orders that Black Friday Cyber Monday brings.

The app’s automation features make it a breeze to handle the increased volume by streamlining the whole returns process. It lightens the load on your team and ensures every return is processed quickly and accurately.

With Aftership Returns & Exchanges, everything is managed in one easy portal where you can set automation rules, handle returns, and gain insights into returns data. Its branded return pages, fraud prevention, and automated email updates also help to reduce customer anxiety.

By transforming returns into new opportunities - like incentivised exchanges or refund-to-store credits - this Shopify app helps you keep more revenue and turn those returning buyers into loyal customers.

Key features:

Self-service returns page and email notifications to reduce customer anxiety.
Smart return rules like returns window and non-returnable items to lower returns.
Flexible refund and exchange options to delight customers and recover revenue.
Automation rules like auto-refund and auto-restock to reduce manual work.
Carrier and warehouse settings for quick and cheap package return and restocking.

Source: Aftership Returns & Exchanges

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Shopify App on the Shopify App Store- Honeycomb Upsell & Coss sell

7 - Honeycomb Upsell & Cross-sell

Price: Free - $149.99/month

Free trial: Free plan and trial available

App store rating: 4.9/5.0

Upsell and cross-sell apps are a must-have for Shopify stores during Black Friday and Cyber Monday because they take full advantage of the extra traffic and eager-to-buy customers by encouraging them to add more to their carts.

With Honeycomb, you can set up high-converting offers at all the key points of the shopping journey—whether it's on the product page, the cart page, during checkout, or even after the purchase on the thank-you page. Its AI-powered recommendation engine does the heavy lifting, automatically matching the most relevant offers with the right products every time.

You can also create enticing promotions like “buy X, get Y” deals or offer free gifts, and even create upsell funnels tailored to Black Friday shoppers. One of its standout features is the post-purchase upsell - customers who’ve just made a purchase are more likely to trust your store and take advantage of extra deals, which can significantly boost your AOV.

Key features:

Product page, cart page, in-checkout (Plus exclusive) and thank you page funnels.
Use built-in A/B split testing to find the BEST upsell offer to increase sales.
Offer true one-click-to-buy post-purchase upsells and easily merge the orders.
Easily customise the look and feel directly inside our app; no theme code added.
Easy setup with custom fields, autopilot mode, discount stacking, pixels, & more.

Source: Honeycomb Upsell & Cross-sell

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8 - Zendesk

Price: $55.00/month - $150.00/month

Free trial: Free trial available

App store rating: 3.2/5.0

The Shopify app Zendesk for Support and Chat gives your customer service team everything they need to handle inquiries quickly and efficiently, all in one place. No more jumping between systems—just staying focused on the conversation, handling the surge in customer inquiries more effectively, and resolving issues faster.

44% of shoppers say good customer service is crucial during BFCM. And with Zendesk's streamlined setup, you can deliver quick, accurate responses during peak shopping events like Shopify Black Friday Cyber Monday, making sure every interaction is smooth, relevant, and personal.

Plus, Zendesk is super flexible, letting you adapt to change by adding new features and solutions as you need them. This way, you can build stronger customer connections, improve support capabilities, and maintain adaptability, so your Shopify store is always ready to deliver top-notch service.

Key features:

Solve customer service tickets faster with access to relevant customer data.
Process refunds and cancellations, directly from the Zendesk Support sidebar app.
With the click of a button, embed live chat in any storefront.

Source: Zendesk

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Essential Countdown Timer Bar Shopify App

9 - Essential Countdown Timer Bar

Price: Free - $29.99/month

Free trial: Free plan and trial available

App store rating: 4.9/5.0

The Essential Countdown Timer Bar is your go-to tool for supercharging BFCM sales! By creating a sense of urgency through eye-catching countdown timers, this app encourages customers to make swift purchasing decisions during these critical shopping days. It's perfect for driving quick action on limited-time offers and flash sales, ensuring you maximise your revenue potential.

With customizable designs that seamlessly integrate into your Shopify store, you can perfectly align your sales strategy with the look and feel of your brand. The app supports multiple languages, allowing you to engage a global audience effortlessly during the hectic BFCM period.

This app significantly boosts conversions by motivating shoppers to finalise their purchases before time runs out, effectively preventing cart abandonment. Elevate your BFCM performance with the Essential Countdown Timer Bar, and get ready to see your sales soar.

Source: Essential Countdown Timer Bar

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10 - Ultimate Special Offers

Price: $55.00/month - $150.00/month

Free trial: Free trial and plan available

App store rating: 4.6/5.0

Ultimate special offers makes running promotions a breeze by offering nine different types of deals in a single platform, so you can easily set up, manage, and mix-and-match a variety of promotions.

During BFCM, different types of deals like discounts, buy-one-get-one-free offers, flash sales, and exclusive online promotions are key. It keeps things exciting and taps into different customer preferences and shopping habits, encouraging impulse purchases.

With Ultimate Special Offers, you’ll enjoy an easy setup, customizable sale badges, and handy scheduling features to keep everything running smoothly. Additionally, you get detailed analytics to track and tweak your promotions for the best results during next year’s Shopify Black Friday Cyber Monday sales.

Key features:

Nine offer types: BOGO, bundles, upsells, volume discounts, gifts, goals, & more.
Customise promotions to work for your store and your inventory.
Schedule sales in advance.
Create custom sale badges to catch shoppers’ attention and promote your deals.
Segment customers to offer exclusive deals.

Source: Ultimate Special Offers

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11 - Omnisend

Price: Free - $59/month

Free trial: Free plan available

App store rating: 4.7/5.0

With Omnisend, you can easily send newsletters and SMS messages to let your customers know about your upcoming Black Friday Cyber Monday sales, special offers, and everything they can look forward to before the big day arrives.

The app offers a wide range of features to grow your email list with customisable landing pages and popups, and create stunning, on-brand emails using hundreds of pre-made templates. You can also send personalised, targeted campaigns that reach customers right when it matters most during your BFCM sale, helping you drive more conversions.

Using Omnisend’s drag-and-drop email builder, building professional, eye-catching campaigns takes minutes - no coding needed. And with its powerful performance tracking tools, you can see exactly how each campaign is performing, so you can tweak your strategy and make next year’s Black Friday sale even better.

Key features:

Easily create & send email marketing, newsletters, & global SMS campaigns.
Grow your email list with exit-intent popups, spin-to-win, & more signup forms.
Ready-made email marketing templates for sales.
Easily set up abandoned carts with one click, plus welcome & browse abandonment.
Collect and display product reviews: build trust & make sales using social proof.

Source: Omnisend Email Marketing & SMS

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12 - Sales Pop-up Conversion Pro

Price: Free - $4.99/month

Free trial: Free trial and plan available

App store rating: 4.8/5.0

Sales Pop-up Conversion Pro creates urgency and FOMO on Black Friday Cyber Monday sales by showing your visitors that items are limited and selling really fast.

60% of Millennials have purchased due to FOMO, mostly within just 24 hours. By displaying live sales activity, limited stock levels, and time-sensitive offers, the app helps push shoppers towards quicker decisions and those irresistible impulse buys.

With features like sales notifications, stock countdown bars, countdown timers, product visitor counters, and sold counters, it provides the social proof needed to show that your products are popular and going fast. Plus, it includes trust-boosting elements like trust badges and free shipping bars to build credibility and make customers feel confident buying from you.

And with extras like a quick view option, sticky cart drawer, and share cart feature, Sales Pop-up Conversion Pro makes shopping a breeze, helping visitors explore your products and complete their purchases more easily—even during the crazy sales rush of BFCM.

Key features:

Sales Pop-up - Sales Notification boosts sales and builds trust.
Sold Counter - Creates curiosity among the customers and boosts sales.
Countdown Timer - Creates urgency amongst users and speeds up the process of sale.
Quick Views with trust badges to build trust and social proof.
Stock Countdown and announcement bar to persuade visitors to buy now.

Source: Sales Pop-up Conversion Pro

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Shopify App Store - TrackingMore Order Tracking

13 - TrackingMore Order Tracking

Price: Free - $219/month

Free trial: Free trial and plan available

App store rating: 4.9/5.0

TrackingMore Order Tracking is a game-changer for handling the high quantity of orders during big sales events like BFCM. It keeps everything running smoothly with live updates, easing customer worries and cutting down on support requests. Known for its ability to eliminate “Where Is My Order?” (WISMO) queries, TrackingMore Order Tracking offers smooth tracking and 24/7 live support.

The app automatically syncs orders and updates shipping info from over 1,200 global carriers worldwide, so your customers get real-time tracking on a multilingual page, as well as proactive notifications to keep them in the loop.

TrackingMore Order Tracking also provides estimated delivery dates for both before and after purchase, which is a lifesaver for shoppers who might be juggling multiple orders from multiple stores during Shopify Black Friday Cyber Monday.