Looking to level up your Shopify store but not sure where to start? 

Well, you’re not alone! 

With so many strategies out there, it’s easy to feel overwhelmed or wonder which ones will actually make a difference. Figuring out what works best for your business can feel like a challenge, but don’t worry - we’ve got you covered. 

As Shopify growth experts, we’re here to guide you with proven strategies and expert advice, helping you make the right moves to take your store to the next level.

So in this article, we’re sharing 5 quick-fire tips that can help you grow your store, attract more high-quality customers, and increase revenue, including: 

1. Creating a more personalised customer experience
2. Utilising no-code Shopify mobile app builders
3. Using paid ads for a more targeted marketing approach 
4. Building trust through social proof & UGC
5. Incorporating chatbots or live chat into your store

Let’s get started…

1. Create a more personalised customer experience 

Personalising the customer experience lets you build a shopping journey that feels like it’s made just for each visitor. Not only does this make your Shopify store more engaging, but it also encourages bigger purchases and builds a stronger, long-lasting connection with your customers.

A ‘one-size-fits-all’ approach to product recommendations and customer engagement often leads to missed sales because it doesn’t cater to the unique needs of each customer.

Today, 71% of consumers expect brands to provide personalised experiences, and 76% feel frustrated when they don’t get them, meaning they’re likely to move on if they don’t feel recognised or valued.

So you’ll want to customise the shopping journey for each customer, considering things like their behaviour, preferences, and purchase history. Here are a few ways to add that personal touch…

• Product recommendations. Show personalised product suggestions based on browsing and purchase history, with options like “Recently Viewed” or, “You might also be interested in”. 
• Dynamic content. Personalise homepages and key sections to showcase targeted promotions and localised shipping options. 
• Wishlist & reminder emails. Allow customers to save items to their wishlists and send them email reminders about those products.
• Personalised discounts & promotions. Offer discounts to first-time buyers or tailored upsells for returning customers. 
• Customer segmentation. For instance, provide exclusive deals to your most loyal and frequent shoppers, treating them like VIPs.
• Post-purchase personalisation. Create personalised thank-you pages that include the shopper’s name, set up reorder reminders, and send tailored follow-ups to encourage repeat purchases. 

By offering a personalised experience, you create a shopping journey that boosts conversions, increases average order value (AOV), and builds customer loyalty, all of which will help boost Shopify growth.

Vitality has a “recommended for you” section on their homepage - such a simple but effective way to add personalisation to your Shopify store.

2. Utilise no-code Shopify mobile app builders 

Providing your customers with an exceptional mobile shopping experience is essential for growing your Shopify store. With a significant 79% of Shopify traffic coming from mobile devices, it's clear that shoppers favour browsing and purchasing right from their phones.

Sure, mobile-optimised websites are important, but let’s face it - they often miss the mark when it comes to user experience. Slow loading, awkward navigation, and clunky checkouts? Total deal breakers that leave shoppers frustrated and carts abandoned.

The truth is, a website alone just doesn’t cut it for the smooth, seamless experience today’s mobile-first customers expect.

The best way to create a great mobile experience is by using a no-code Shopify mobile app builder. Mobile apps have a 157% higher conversion rate compared to mobile websites, thanks to their intuitive design and advanced functionality.

With a mobile app for your Shopify store, you simplify the shopping journey, so customers can easily browse, shop, and receive push notifications all without any fuss, leading to a much more enjoyable experience overall.

If you’re a Shopify SME wanting to grow your store through a mobile app, then we can help. With our Shopify mobile app plans including a fully designed, customisable iOS and android app, you can unlock higher sales, increase AOV, and drive customer loyalty. Learn more. 

3. Build a more targeted marketing approach with paid ads 

Running paid ads for your website, like Google or Meta Ads, is a smart way to reach the right customers with precision. You can target them based on their interests, behaviours, and demographics, so you’re not just casting a wide net, you’re connecting with the people most likely to be interested in what you’re offering.

 For Shopify stores aiming to grow, this approach helps you get your products in front of the right crowd, increasing your chances of making a sale.

Platforms like Google, Facebook, and Instagram make it easy to target the right customers with your ads. You can set up tailored campaigns for different buyer personas, which helps you connect with new potential customers and bring back those who’ve visited before. This way, you’ll have a better shot at turning those clicks into actual sales.

Targeted ads are a great way to reach the right audience, driving more traffic, improving conversion rates, and cutting down on wasted ad spend. Plus, they can deliver quick results, giving your Shopify store instant visibility and keeping your brand top-of-mind with potential customers. This strategy also helps you grow by turning casual visitors into loyal buyers.

As you run your ads, you can use the platforms' built-in analytics tools to monitor how, when, and where to adjust your ad copy, visuals, and targeting for the best results. Key metrics to track include click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and customer acquisition cost (CAC).

4. Use social proof & UGC to build trust

Displaying reviews, testimonials, and user-generated content (UGC) on your product pages, homepage, and social media is a great way to build trust and credibility for your Shopify store.

When potential customers see honest feedback from others, it reassures them that your products do what they promise. Social proof is a powerful tool that can sway buying decisions and give customers the confidence they need to go ahead and make a purchase.

Without reviews or UGC visible, customers might feel a little unsure about going through with a purchase. Without that social proof, they might start doubting the product’s quality and reliability, or wondering if other people are actually happy with it.

When shoppers see real, positive feedback from people like them, it builds trust and makes them more likely to buy. And it's not just a feeling - 93% of shoppers say online reviews play a big role in their buying decisions.

To collect UGC, reviews, and testimonials, try offering incentives like discounts or loyalty points as a way to say “thanks” for their feedback. You can also set up automated post-purchase emails asking for reviews or encourage customers to share photos or videos of their purchases with a branded hashtag.

For example, you could offer 10% off their next order for leaving a review or run a giveaway for posting the best photo of your products; both are great ways to get customers excited about sharing their experiences.

Glossier pulls in a gallery of UGC in a ‘Get The Look’ feature on their product pages, highlighting real, relatable experiences with products. 

5. Incorporate chatbots or live chat into your store

Incorporating AI-powered customer service options like chatbots and live chat to your Shopify store is a total game-changer. It makes handling inquiries 24/7 a breeze, ensuring a smooth shopping experience. These AI-driven tools can do everything from answering product questions and tracking orders, to giving personalised recommendations.

With 51% of consumers believing businesses should be available around the clock to meet today’s expectations of convenience and accessibility, it will not only help you meet those demands but also drive your store’s growth by building customer trust, satisfaction, and loyalty.

By giving personalised product recommendations and tracking orders, chatbots can help boost your average order value (AOV) and cut down on returns, two big wins for driving growth and increasing revenue.

Tools on the Shopify App Store, like Tidio, which gives AI-powered product recommendations, and Gorgias, great for handling multiple inquiries at once, make it super easy to add chatbots and live chat to your Shopify store, ensuring a smooth and hassle-free customer experience.

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Final thoughts 

To discover more effective tips like these, read our extended article, The Ultimate Guide to Growing your Shopify Store.

If you’re ready to grow your Shopify store to the next level, contact StoreLab today to learn more about how we can help you build a custom mobile app, optimise your paid social ads, and drive sustainable business growth.