Shopify Valentine’s Day has come and gone - hearts were won, chocolates were devoured, and last-minute shoppers breathed a sigh of relief.

But just because the day is over, doesn’t mean your Shopify sales have to slow down.

Now’s the perfect time to clear out leftover stock, reconnect with customers, and kick off fresh seasonal promotions.

Whether you’re enticing self-care shoppers, prepping for Spring, or turning one-time buyers into loyal fans, these four strategies will keep the sales rolling long after the roses have wilted…

1 - Engage customers with post-Valentine’s follow-up marketing

Just because Valentine’s Day is over, doesn’t mean the shopping has to stop!

One of the most effective ways to drive post-holiday Shopify sales is by reconnecting with customers who made purchases for the occasion.

A well-timed, personalised follow-up email or a friendly push notification from your Shopify mobile app can keep your brand top-of-mind and bring customers back for more. Plus, post-purchase emails get way more attention than regular promo emails - with a 40.5% open rate. 

Start by sending exclusive post-Valentine’s discounts to customers who bought gifts. A subject line like "A Little Love, Just for You – 20% Off Your Next Order!" can grab their attention and entice them to return.

And if you’re looking to make it even more effective, segment your audience and tailor offers based on their purchases - if someone bought a necklace, why not suggest a matching bracelet to complete the look.

But it’s not just about discounts, because reviews and referrals can really help to build trust for future shoppers. Encourage happy customers to share their experience by offering incentives, like “Leave a review and get 15% off your next purchase!”. You can also launch a referral program, rewarding Valentine’s shoppers for bringing in their friends. 

Keep the Valentine’s Day momentum going by upselling future gifting opportunities. Use your follow-up marketing to gently remind customers about upcoming anniversaries, birthdays, or even those “just because” moments - you never know when they’ll be in the mood to treat someone (or themselves!).

If someone purchased a candle gift set, remind them about Mother’s Day or a best friend’s birthday with a new scent collection. You can even introduce a gift guide in your email or push notification follow-ups with personalised, handpicked suggestions for different occasions. With 71% of customers expecting personalised experiences, this isn’t just a nice touch - it’s a must!

Another effective strategy is using a Shopify subscription app like Appstle to set up a “Gift Reminder” service, where customers opt-in to receive a notification before important dates, whether it’s a reminder email or even an automatic reorder option.

Imagine how handy it’d be to get a heads-up a few weeks before a special date they’ve previously shopped for. 

For example…

• “Your partner’s birthday is coming up! Here are some thoughtful gift ideas”.
• “Father’s Day is around the corner - surprise Dad with something special!”
• “Love is back in the air - shop for Valentine’s Day now!”

This way, you’ll grow a loyal customer base for your Shopify store that returns long after February 14th! 

2 - Post Shopify Valentine’s Day promotions & discounts 

There’s always people on the lookout for great deals, whether they missed the holiday rush or just simply love a good discount. So this is the perfect time to run post-Valentine’s promotions that clear out seasonal inventory while keeping shoppers engaged.

Start by marking down any leftover Valentine’s-themed products. Items like heart-shaped chocolates, red-and-pink accessories, or love-themed packaging might not have the same appeal after February 14th, but they’ll still attract bargain hunters.

Try running flash sales or offering discounts like "Love Lasts Longer – Up to 50% Off Valentine’s Favourites!" to spark those impulse buys.

For example, the day after Valentine’s Day, Accessorize held a flash sale while keeping their holiday and Valentine’s-themed branding, with pink hues and a romantic vibe. Subtle yet effective.

You can also bundle up those slower-moving items at a discount to make them feel like a better deal. This tactic has worked wonders for HiSmile - now, more than 80% of their orders are product bundles, and it’s helped them boost their average cart size by 4x.

Another great way to keep sales rolling in post-Valentine’s Day is by shifting your marketing toward self-love and celebrating friendships. Not everyone spent the holiday with a significant other, but plenty of customers are looking for ways to treat themselves or show some love to their friends.

To grow your Shopify sales further, consider running Buy One, Get One (BOGO) or bundle deals. A solid 66% of shoppers say they prefer BOGO over other discounts, and 93% have taken advantage of a BOGO deal at least once.

Offers like “Buy One, Share One – Perfect for You & a Friend!” or “Jewelry Sale – Buy One Piece, Get One Half Off” can boost average order value (AOV) whilst making customers feel like they’re getting a great deal. This works especially well for items like candles, jewellery, scents, and other nice treats. 

3 - Set up loyalty programs for your Shopify store

One of the best ways to keep growing your Shopify store sales after Valentine’s Day is by setting up a loyalty program that rewards customers for their purchases. Since Valentine’s shoppers have already shown love for your products, why not give them a little extra nudge to come back for more?

By offering loyalty points, discounts, or exclusive perks, you can encourage repeat business and turn those seasonal shoppers into loyal, year-round customers. In fact, 85% of consumers say loyalty programs make them more likely to continue shopping with a brand. 

Start by rewarding your post-Valentine’s shoppers with points or discounts for their next purchase. For example, they could earn double points on their next order or get a special discount code for shopping on Valentine’s Day. 

If your Shopify store doesn’t already have a loyalty program, now is the perfect time to launch one. You can start simple - offer points for every amount spent, reward customers for referring friends, or even for leaving product reviews.

To really boost engagement, make sure to highlight the perks of your loyalty program in post-purchase emails, pop-ups, and social media posts. Something like “Love Shopping Here? Earn Rewards Every Time You Buy!” will get customers excited to sign up.

Or if you’ve already got a program going, offer bonus points or double rewards for purchases made in the days after Valentine’s Day.

Loyalty programs aren’t just great for boosting post-holiday sales, they also help you build long-term relationships with customers. When you make them feel special with exclusive perks and VIP discounts, they’re way more likely to choose your store over the competition for their next purchase.

4 - Begin Spring & new seasonal marketing campaigns

After the Valentine’s Day rush, it’s the perfect time to turn your focus to the next season, and Spring is a great chance to give your Shopify store a fresh update and draw in new customers.

As people start swapping their winter coats for lighter layers, many are already in a springtime mood, ready to shop for products that fit the warmer and sunnier months. This is the perfect time to promote your spring-themed products, sales, and services to tap into that fresh, seasonal energy.

Take advantage of the excitement around upcoming holidays like St. Patrick’s Day and Easter to create some fun, new marketing campaigns.

For example, you could offer “lucky savings” for St Patrick’s Day or run an Easter egg hunt promotion like Banana Republic did, where customers find hidden discounts all over your site.

These seasonal tie-ins keep your marketing feeling relevant and encourage customers to shop for these holidays, which are all about gift-giving and celebrations. 

In addition to special holidays, consider refreshing your marketing materials with bright, fresh visuals that reflect the vibrant, optimistic mood of spring. Swap out your winter-themed ads, social media posts, and website banners for floral patterns, light pastel colours, and nature-inspired imagery.

The new visuals will not only attract attention but also create a positive vibe around your brand during this exciting time of year.

By promoting spring-themed products, making the most of seasonal holidays, and updating your visuals to match the styles of the season, you’ll keep that sales momentum rolling and build excitement for the months ahead!

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Final thoughts 

If you’re looking for more ways to grow your Shopify store sales, then partnering with a Shopify growth service like StoreLab can help you to scale effectively. 

Get in touch with us today to discover how our Shopify growth experts can use our no-code Shopify mobile app builder to create your custom app, how we can optimise your paid social ads, and drive sustainable growth with our Accelerator Program (SAP). 

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Success Story

It’s a Dog’s life is a UK clothing and accessories business founded as a side project by long-time salesman, Mark Littlewood. 

Mark had been seeing some great results during big seasonal moments, such as Christmas and Black Friday, but was struggling to build consistent sales in between. 

With the help of our Pro and Meta Plans, Mark’s been able to drive more sales throughout the year - 400% more sales, to be precise. 

“Prior to working with StoreLab, sales were absolutely minimal. It was an absolute eye-opener, the increase they achieved.” 

If you’d like to see success like this for your Shopify store, book a free discovery call with a member of our team.