You did it! You have an awesome mobile app for your Shopify store, and you’re going to do great things with it. Your sales will massively increase thanks to the power of Push Notifications, automatically filled payment details for return customers, and lightning-fast browsing speed.
In order to experience that success, though, first, people need to actually download your app.
Thankfully, it’s pretty simple to get the word out - and using a Shopify mobile app builder now provides new ways of increasing your reach on entirely new platforms. Not only does it advertise itself, but it’s also an extension of your existing brand presence.
Explore Your Existing Marketing Channels
Fold news about your Shopify mobile app into your current marketing channels, whether that’s social media, newsletters or any other bold method of getting the word out there. When linking a product, you could directly take the customer to its page, but it is worth following with a link and a Call-to-Action, such as “Download our App”. And as social media is all about images, design unique assets showing off how cool and effortless it is to use your new app.
Learn more about how you can use organic social to boost your online store and Shopify mobile app sales here.
Offer Download Incentives
People love getting special deals. Offer an exclusive in-app bargain to new subscribers, like discount codes or free shipping, and watch the downloads climb up the charts. If you use StoreLab's Shopify mobile app builder, available as part of our Shopify growth service, you have the ability to add automatically copied codes onto your footer page. You can also send out a Push Notification (and make sales) by connecting with those who have downloaded the app before - it’s all about engaging customers now more than ever.
Unique Products / First Access
Make your Shopify mobile app feel exclusive. For instance, you can launch a new collection and showcase it first on the app for a limited time. If you’re feeling particularly bold, entirely restrict sales to app users. If people really want this product, then FOMO (the fear of missing out) might kick in and make downloading an application worth it just so they can get their hands (and eyes) on something new.
Alternatively, why not include a code for unique pack-in products with every delivery, but only available through the app?
Use a Good Icon
As of 2024, there are over 3.3 million apps on the Google Play Store and nearly 2 million on the Apple App Store.
So you’ll want to make sure that when potential customers are looking on their mobile for apps in the App Store and Google Play, your icon is distinct so you can get noticed. It’s a great way of putting your logo to use. At the same time, it doesn’t hurt if it is similar enough to other popular things so that people understand intuitively what your app does.
App Store Optimisation
Want to make your mobile app to stand out in the Google Play, Apple App Store, or Shopify App Store? Creating an exciting and engaging app listing page for your Shopify mobile app is also a key when it comes to store optimisation. You're going to want to:
- Pick a clear and compelling app title
- Have an engaging app description
- Use strong and enticing visuals
- Add keywords to optimise your app listing
- Display positive reviews and ratings
StoreLab's Shopify growth experts can offer a hand with Shopify app store optimisation, making bespoke imagery and putting our collective knowledge together to best brand your mobile app. We’ve got plenty of ideas up our sleeves (and creativity throughout). Get in touch if you’d like to discuss potential options with us.
Create a Demo Video
How does your app work? What does it do? What makes it unique? What amazing results has it achieved? These are all questions that people investigating your Shopify mobile app will ask.
Take a little video of how simple it is to scroll through and share it on your existing social channels. You could even process an entire order from start to finish and brag about how quick and easy the process is compared to browser-based stores. It only needs to be simple, just providing users with enough information to convince them that your app is the best solution for their Shopify store.
Encourage Reviews
More reviews mean better placement in App Storefronts. If you use your existing social channels and newsletters to encourage customers to leave reviews, many will submit them with no hesitation. You can even further incentivise them by offering a prize to a lucky reviewer selected at random – what are they waiting for?
Learn more about how you can collect and use reviews in our article, The Power of User Generated Content (UGC) for Shopify Stores.
Get some publicity
Sure – easier said than done, but don’t rule it out! It’s a brilliant option available to you. Do something interesting, fresh and exciting that people want to talk about. Make sure there are ample reference opportunities to bring out your app throughout.
Partnering with influencers in your niche can also be a game-changer, as they will have followers that trust their opinion. Collaborate with these influencers by having them promote your brand, products, offerings, and mobile app.
So there you have it – a few tips on how to increase Shopify mobile app downloads for your store. Keep in mind that an app can offer great value not just by increasing sales, but also by providing a better shopping experience for your customers.
If you’re looking for ways to improve or grow your Shopify store, StoreLab can help - contact us today to find out more. We also have a hub of expert guides aimed at helping you to soar and reach your full potential as a Shopify SME.
Skyrocket your Shopify sales with a no-code Apple & Android mobile app. Available now on the Shopify app store.
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