As of January 2025, fashion merchants are the biggest users of Shopify, with over 540,000 online apparel stores built on the platform alone. 

That’s a whole lot of competition - and it’s proof that the online fashion market is thriving more than ever.

So, as a Shopify clothing SME, it’s super important to showcase what makes your store stand out, find ways to shine in the crowd, and focus on the most effective strategies that actually work. 

In this guide, we’ll walk you through 10 marketing tips, all tailored to your Shopify clothing store. These strategies will help boost your traffic, engage your audience, and grow sales. This way, you’ll be set up to build a brand that flourishes rather than merely surviving. 

Let’s get started!

1 - Enable “Shop the Look” bundles

One of the best ways to boost your average order value (AOV) and improve the shopping experience for your customers is by adding “Shop the Look” bundles to your Shopify clothing store. 

It’s based around upselling and cross-selling - allowing customers to purchase entire outfits with just a few clicks, creating a more seamless and engaging shopping experience.

And according to McKinsey, these approaches can increase sales by 20% and profits by 30% - that’s HUGE. 

With tools on the Shopify App Store like Frequently Bought Together, you can suggest complementary products right on your product pages.

For example, if someone’s checking out a summer dress, you could offer a matching pair of sandals, a stylish sunhat, and a chic crossbody bag - all part of a curated outfit. 

Make your bundles stand out by using high-quality images of the full look, and maybe even a ‘worn by’ photo carousel featuring celebs or influencers.

Throw in a small discount or incentive for buying the whole set, too. And highlight how convenient it is to buy a ready-made outfit, saving customers time while subtly encouraging them to add a little more to their cart.

The key is to make your bundle feel like an effortless style upgrade rather than a sales push. You’ll want to offer a streamlined fashion experience that builds trust and keeps customers coming back for more.

For example, Mango has a “Get the Look” button right below the product details - in this case, for a pair of jeans. Clicking it takes you to a tab where you can quickly add all the other items that complete the look.

2 - Run seasonal marketing campaigns

Running seasonal marketing campaigns is a great way to keep your Shopify clothing store fresh and on-trend all year long. By highlighting essential pieces for each season, you can use targeted campaigns that capture your audience’s attention and keep those sales growing.

Start by creating seasonal collections that match the current trends and weather - like cozy knits for Autumn, flowy dresses for Summer, and layering must-haves for Winter.

Use Shopify’s collection tools to build and organise these products, making them easy for customers to find on your homepage or in dedicated “New Arrivals” sections. 

Support each collection with compelling content, such as lookbooks, blog posts, and style guides that inspire customers to shop the season’s must-haves.

For example, a “Spring Refresh” campaign could include a blog on styling transitional pieces, while a “Holiday Party Edit” might showcase festive outfits and gift ideas.

Spread the word about each seasonal drop through your marketing channels, offering your subscribers early access or exclusive discounts.

And don’t miss out on the big shopping events throughout the year! Plan special promos for Shopify Black Friday Cyber Monday, Easter, Christmas, and back-to-school seasons.

When tracking the performance of your seasonal campaigns, keep an eye on which collections, products, and marketing channels are getting the most engagement and sales. This data helps you fine-tune your strategy for next season, so your store stays flexible and ahead of the game.

3 - Paid social campaigns & retargeting

Running paid social campaigns and retargeting is a smart move for maximising visibility and bringing more conversions for your Shopify clothing store.

Platforms like Meta (aka Facebook and Instagram) make it super easy to target the right audience - based on their interests, shopping habits, and demographics. It’s a perfect strategy for fashion brands that want to get their products in front of a specific audience. 

Start by prospecting campaigns to get your offerings in front of fresh eyes. Create visually compelling ads that show off your best-sellers, seasonal collections, or USPs.

Carousel ads, video lookbooks, and dynamic product ads work especially well for Shopify clothing stores; they let you highlight multiple products and outfit combos. 

Capture lost sales with retargeting campaigns that remind those almost-customers about the items they checked out but didn’t buy. Shopify integrates seamlessly with Meta Pixel, so you can create custom audiences and show ads to people who’ve already interacted with your store. 

Using Shopify Analytics and Meta Ads Manager, track your ad performance and optimise as you go to focus on what’s getting the most engagement and sales. When you combine paid social with smart retargeting, you’ll build a marketing machine that keeps your brand front and centre - and your Shopify revenue growing. 

If you’d like a hand optimising your Shopify clothing store’s Meta ads for the most success, then consider partnering with a Shopify Growth Service like StoreLab. Our Meta ad plans are designed to drive more customers to your business, effortlessly. 

And our in-house performance marketing experts will take care of everything - from strategy, to set-up, to continual improvements. Learn more. 

4 - Highlight your brand’s USPs 

Did you know that 70% of consumers say they’re willing to spend more if they believe a product or service offers something unique?

That’s why your unique selling propositions (USPs) should be loud and clear on your Shopify store and across your marketing channels. 

Think about what truly sets your clothing line apart.

Are you known for your sustainable and ethical manufacturing? Are your pieces handmade, designed in-house, or inspired by a particular cultural aesthetic? Do you offer inclusive sizing, custom embroidery, or innovative styles? Or maybe your Shopify clothing store focuses on timeless wardrobe staples, bold statement pieces, or locally sourced materials. 

Whatever it is, that’s your magic - make sure it shines through! 

Take advantage of Shopify’s homepage sections, product descriptions, and About Us page to really tell your brand story and mission, alongside engaging copy and authentic visuals. 

You could also highlight the craftsmanship behind each clothing piece with close-up photos and behind-the-scenes videos. Little touches like that go a long way. 

A great strategy is to create dedicated landing pages or badges that showcase these USPs. Think of a “Sustainably Made” badge on product thumbnails, a “Handcrafted in Scotland” section, or a “Size-Inclusive Fashion” banner across your homepage - these details reinforce your brand identity at every touchpoint. Shopify apps like Essential Trust make it super easy to add these trust signals without any hassle.

Patagonia’s USP is one of the most well-known, and for good reason. Everywhere you look on their website and marketing channels, they make their commitment to the environment and sustainability crystal clear. 

But what really sets them apart is how genuine and consistent they are. Patagonia’s brand isn’t just about selling gear; it’s built around their initiatives and inspiring others to join their causes, which makes them even more appealing. 

Use your marketing channels - email, push notifications, socials - to keep reinforcing your USPs. Share behind-the-scenes clips, customer shoutouts, or fun infographics about your creative process, inclusivity efforts, or sustainability impact.

When you highlight what makes your brand unique, you’re not just selling, you’re building an emotional connection that turns one-time shoppers into loyal fans.

5 - Social commerce & Instagram shopping

Instagram shopping is a must for any Shopify clothing store looking to maximise social commerce. By tagging your products in posts and stories, you make it super easy for followers to shop right then and there; no need to leave the app.

Create shoppable posts that showcase your clothing in action - whether it’s a fully styled outfit, a peek behind the scenes at your design process, or a customer photo from your UGC gallery. 

H&M was one of the first (and still one of the best!) at bridging the gap between social media and online shopping. They combine high-quality, appealing lifestyle images with shoppable features and pre-curated outfits.

What makes Instagram shopping so powerful is the seamless checkout process. Customers can just tap on a tagged product, check out the details, and buy; it’s that simple. This level of convenience is a total game-changer, cutting down on friction and boosting impulse buys since shoppers don’t have to leave their feed to make a purchase.

Make the most of Instagram Reels and Stories to show off new arrivals, seasonal collections, and flash sales, using product stickers to spark impulse buys. And don’t forget to track clicks and conversions through analytics to see which content is driving the most Shopify revenue.

By making Instagram an extension of your store, you’re turning social engagement into real Shopify growth and creating an omnichannel shopping experience that 90% of shoppers love and want.

6 - Get a mobile app for your Shopify store

With 79% of Shopify store traffic coming from mobile devices, investing in a Shopify mobile app is one of the smartest moves you can make to engage customers and drive sales in 2025.

With Shopify mobile app builders, you can create a tailored app designed specifically for a mobile audience. These apps go beyond what a mobile-optimised website can offer, delivering a smooth, responsive, and highly engaging shopping experience. 

Mobile apps actually have a 157% higher conversion rate than mobile websites - and it’s no surprise, thanks to their faster load times and smoother navigation.

Why does this matter for your clothing store? Fashion shoppers often browse impulsively, and a mobile app keeps your brand at their fingertips. Plus, mobile push notifications can alert customers to flash sales, new arrivals, and exclusive discounts, driving repeat purchases and customer loyalty. 

Mobile apps also offer smoother product filtering, quick checkout processes, and personalised recommendations, all of which enhance the shopping journey and boost AOV.

If you’d like to learn more about how you can grow your Shopify store through a mobile app, then we can help!  

Our mobile app plans include a fully designed, personalised, and customisable iOS & Android mobile app for your Shopify store, helping you boost sales, increase AOV, and drive customer loyalty. Chat to one of our mobile experts here to find out more. 

7 - Add UGC content galleries to your Shopify store

User-generated content (UGC) is one of the best ways to build trust and grow sales for your Shopify clothing store.

When you encourage customers to share photos and videos of themselves wearing your products, you create social proof and turn shoppers into loyal brand ambassadors. And that’s huge because 92% of consumers are way more likely to trust peer recommendations over advertising. 

Start by creating a branded hashtag and get your followers to use it when they post about your clothing on organic social. Then, feature these posts on your Instagram feed, in your email marketing, and directly on your website.

Tools on the Shopify App Store like Loox can help you easily integrate UGC galleries onto your site, showcasing real people loving your products. 

ASOS has this awesome “ASOS Looks Good on You” feature on their website. They encourage customers to post pics of themselves in their ASOS outfits using the @asos tag on Instagram for a chance to be featured on the site.

Make it worth it for customers to join in by offering incentives like a discount code for their next purchase or a chance to win a giveaway. Plus, featuring UGC in your seasonal campaigns or style guides adds a touch of authenticity and inspiration, giving potential buyers ideas on how to wear and style your pieces.

By using this marketing tip, you’ll build a community around your brand, earn trust with new customers, and turn happy shoppers into loyal fans, all contributing to Shopify growth. 

8 - Make the most of lifestyle photography

Lifestyle photography is essential for capturing the essence of your fashion brand and creating a shopping experience that really pulls people in. 

93% of consumers say visual content is a key factor in their purchasing decisions.

That’s why high-quality, relatable images showing your products in real-world settings can really inspire customers, boost conversions, and help strengthen your brand identity.

Make the most of lifestyle photography throughout your Shopify store - from product pages to homepage banners, blog posts, and even checkout pages.

Photos of models wearing your clothes in natural settings, like a city street, a cosy café, or a sunny beach, help customers picture how they could incorporate your pieces into their own lives.

When you invest in lifestyle photography, your customers connect more with your products, you highlight them in the best possible way, and create a smooth brand experience that makes people want to discover more, and keep coming back for more!

9 - Utilise influencer collaborations 

70% of marketers see, and have found, influencer marketing as a great way to increase brand awareness.

By partnering with influencers who align with your brand’s aesthetic and values, you can tap into their engaged audience and drive both traffic and sales.

In fact, 63% of shoppers say they’re more likely to buy a product if it’s recommended to them by a social media influencer they trust.

First, find influencers in the fashion world who really resonate with your target audience. Use platforms like Instagram, TikTok, and YouTube to discover content creators who share clothing, styling tips, and fashion trends.

Then, reach out with a clear, exciting proposal; whether it’s sending them products for a try-on haul, sponsoring a post or video, or even setting up a long-term ambassador program.

Allbirds collaborated with influencer Sophia Chang, who demonstrates numerous versatile outfits featuring their trainers. Perfect for an audience who would find comfortable, casual, but chic looks appealing.

To really maximise your impact, create themed influencer campaigns around product launches, seasonal collections, or big events like Black Friday or summer sales. Get influencers to make fun, engaging content like styling videos, unboxing reels, and outfit-of-the-day posts that’ll inspire their followers to shop your products.

Shopify makes it super easy to track influencer-driven sales with unique discount codes and affiliate links. Learn more. 

10 - Create a fashion-inspired blog 

Adding a fashion segment to your site’s blog page is a great way to drive traffic to your Shopify store, boost your SEO, and position your brand as a go-to style authority.

By sharing engaging content on fashion trends, styling tips, and seasonal must-haves, you’ll give your audience a reason to keep coming back, while subtly showcasing your products & offerings. 

Use engaging images, product links, and clear calls-to-action throughout your blog content to nudge readers to explore your collections.

Your blog isn’t just for styling tips - it’s also a great place to promote seasonal campaigns, share behind-the-scenes glimpses of your design process, or spotlight customer stories and UGC. Plus, sharing all this on social media and through email helps create a cohesive, omnichannel brand experience.

And by regularly posting fresh, keyword-rich content, you’ll boost your search engine rankings, making it way easier for fashion-forward shoppers to find your brand organically.

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Final thoughts

By following these marketing tips, you’ll open the door to new opportunities, more customers, and some serious sales boosts.

If you’re looking for more expert advice on growing your Shopify store to the next level, then chat to a friendly member of our team at StoreLab today by clicking here. 

Learn more about how we can help you build a custom Shopify mobile app, optimise your paid social ads, and drive sustainable business growth.