Shopify is an excellent way to kick off your ecommerce journey. It’s got everything you need to build a stunning, effective website and start making money.

However, possibly the best bit about Shopify is the app store. Apps allow you to personalise, streamline, and build your online presence beyond the basic offering.

In this article, we’ll cover the main Shopify app categories you need to be aware of, as well as the best Shopify app in each one.

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Every Type of Shopify App

‍1. Marketing and Sales

Email Marketing: Apps for creating and managing email campaigns, newsletters, and automations.

Discounts and Promotions: Apps to run promotions, offer discounts, and manage sales.

Upselling and Cross-selling: Apps that help increase average order value by suggesting additional products.

Mobile app builders: Apps that allow you to create a mobile app for your Shopify store, boosting sales, average order value, and retention on mobile.

Recommended Shopify App: StoreLab

StoreLab is the no-code mobile app builder that allows you to build a customisable mobile app without expensive development teams or expert coding knowledge. The app builder is designed to emulate Shopify’s website builder, helping you create a better customer experience on mobile.

Price: $79/month
Rating: 5.0/5.0
Free Trial: Yes - 30 Days

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2. Customer Support

Live Chat: Apps providing live chat functionality for customer support.

Help Desk: Apps for managing customer inquiries, tickets, and support requests.

Recommended Shopify App: Gorgias

Gorgias is a helpdesk and customer support platform. It enables merchants to manage customer inquiries efficiently by centralising communication channels, automating responses, and providing a unified view of customer interactions.

Price: $10/month
Rating: 4.3/5.0
Free Trial: Yes - 7 Days

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Inventory and product management shopify apps

3. Inventory and Product Management

Product Customisation: Apps allowing customers to customise products.

Inventory Management: Apps for tracking and managing inventory levels.

Recommended Shopify App: Veeqo

Veeqo is a comprehensive inventory and order management app for Shopify. It centralises inventory across multiple sales channels, automates order processing, and provides real-time updates on stock levels. With features like order tracking and forecasting, Veeqo helps streamline the management of products and ensures efficient order fulfilment.

Price: Free
Rating: 4.0/5.0
Free Trial: N/A

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4. Shipping and Fulfilment

Shipping Rate Calculators: Apps that help calculate shipping rates.

Order Tracking: Apps for providing order tracking information to customers.

Recommended Shopify App: Shipeasy

Shipeasy is a shipping app that helps merchants streamline their shipping process. It allows you to calculate item and origin-based rates for your business and provide flexible shipping rates based on your cart and product parameters.

Price: $9.99/month
Rating: 5.0/5.0
Free Trial: 14 Days

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5. Analytics and Reporting

Sales Analytics: Apps for analysing sales data and generating reports.

Customer Analytics: Apps to track and analyse customer behaviour and trends.

Recommended Shopify App: Better Reports

Better Reports is an analytics and reporting app for Shopify. It provides customizable reports and dashboards, allowing store owners to track sales, customer behaviour, and other key metrics. The app helps in gaining deeper insights into the performance of the store and making informed business decisions.

Price: $19.90/month
Rating: 4.9/5.0
Free Trial: Yes - 14 Days

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6. Finance and Accounting

Invoicing and Accounting: Apps for managing invoices, bookkeeping, and accounting.

Recommended Shopify App: QuickBooks

QuickBooks is an accounting app that syncs with Shopify to manage finances. It automates tasks such as invoicing, tracking expenses, and reconciling accounts, helping store owners keep their financial records accurate.

Price: $30/month
Rating: 4.9/5.0
Free Trial: No

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7. SEO and Social Media

SEO Optimization: Apps for improving the search engine optimization of the store.

‍Social Media Integration: Apps for connecting and sharing products on social media platforms.

‍Recommended Shopify App: SEO Manager by venntov

SEO Manager is an app that helps optimize a store for search engines. It provides tools for editing meta titles, descriptions, and image alt texts to improve the store's visibility on search engine results pages.

Price: Free
Rating: 4.8/5.0
Free Trial: 7 Days

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8. Security and Compliance

Fraud Prevention: Apps that help prevent fraudulent transactions.

GDPR Compliance: Apps for managing customer data in compliance with privacy regulations.

‍Recommended Shopify App: Rewind Backups

Rewind Backups is a security app that focuses on data protection and compliance. It allows store owners to securely back up their Shopify store data, including products, orders, and customer information. In addition to providing data protection, regular backups also contribute to compliance with industry best practices and data security standards.

Price: $9/month
Rating: 4.9/5.0
Free Trial: Yes - 7 Days

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Localization and language support shopify app

9. Localization and Language Support

Multi-language Support: Apps for translating the store into multiple languages.

Currency Converters: Apps for displaying prices in different currencies.

Recommended Shopify App: Langify

Langify allows store owners to create a multilingual store by translating product information, checkout pages, and other content into different languages, making the store accessible to a global audience.

Price: $17.50/month
Rating: 4.8/5.0
Free Trial: Yes - 7 Days

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Custom Development and Design Shopify apps

10. Custom Development and Design

Theme Customization: Apps for customising the appearance of the store.

Code Editors: Apps for developers to write custom code.

Recommended Shopify App: PageFly

PageFly is a drag-and-drop page builder that empowers store owners to customize the design and layout of their Shopify store without requiring extensive coding knowledge.

Price: Free
Rating: 4.9/5.0
Free Trial: N/A

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11. Dropshipping

Dropshipping Platforms: Apps that facilitate dropshipping business models.

Recommended Shopify App: Spocket

Spocket is a dropshipping app that connects merchants with suppliers, allowing them to source and sell products without holding inventory. It provides a platform for finding reliable suppliers and managing the dropshipping process.